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SHOP FOR RICHARD MILLE, AUDEMARS PIGUET, & MORE

Located in the heart of Manhattan’s world-famous Diamond District, Avi & Co. is a family-owned luxury watch retailer known for its exceptional selection, personalized service, and global clientele. With additional showrooms in Miami and Aspen, Avi & Co. brings its unparalleled watch-buying experience to discerning customers across the country. We specialize in unworn, pre-owned and hard-to-find luxury timepieces from some of the world’s most prestigious brands, including Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and our own exclusive Avi & Co. collection. Whether you're a seasoned collector or a first-time buyer, our team of expert Sales Associates ensures a smooth, stress-free experience.
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  1. Datejust 28
  2. World Time
  3. Anthracite Polymer with Carbo Nanotubes
  4. Platinum
  5. Tantalum
  6. 18K White Gold
  7. Stainless Steel
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45 Items

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  1. 279174-009 Rolex 7755
    Rolex Datejust 28
    Rolex Datejust 28

    279174, Stainless Steel, Silver Diamond Dial, Jubilee Bracelet, 28 mm

    279174, Stainless Steel, Silver Diamond Dial, Jubilee Bracelet, 28 mm
    $17,900

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  2. 279171-017 Rolex 7712
    Rolex Datejust 28 279171, Steel & 18K Rose Gold, Green Diamond Dial, 28 mm - Avi & Co. 1
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Olive Green Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Olive Green Diamond Dial, Jubilee Bracelet, 28 mm
    $19,900

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  3. 279171-013 Rolex 6787
    Rolex Datejust 28
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Green Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Green Diamond Dial, Jubilee Bracelet, 28 mm
    $19,900

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  4. 279171-016 Rolex 3988
    Rolex Datejust 28
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Purple Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Purple Diamond Dial, Jubilee Bracelet, 28 mm
    $19,900

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  5. G05231G-001 Patek Philippe 8552
    Patek Philippe World Time
    Patek Philippe World Time

    5231G-001, 18K White Gold, Enamel Grand Feu Cloisonne Dial, 39 mm

    5231G-001, 18K White Gold, Enamel Grand Feu Cloisonne Dial, 39 mm
    $114,300
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  6. G05131G-001 Patek Philippe 8109
    Patek Philippe World Time
    Patek Philippe World Time

    5131G-010, World Time, 18K White Gold, Enamel Cloisonne Dial, 40 mm

    5131G-010, World Time, 18K White Gold, Enamel Cloisonne Dial, 40 mm
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  7. G0279171-014 Rolex 7786
    Rolex Datejust 28
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Pink Gold Roman Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Pink Gold Roman Dial, Jubilee Bracelet, 28 mm
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  8. G0279384-001 Rolex 7754
    Rolex Datejust 28
    Rolex Datejust 28

    279384, Stainless Steel, Mother Of Pearl Dial, Diamond Bezel, Jubilee Bracelet, 28 mm

    279384, Stainless Steel, Mother Of Pearl Dial, Diamond Bezel, Jubilee Bracelet, 28 mm
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  9. G0279381RBR-007 Rolex 7715
    Rolex Datejust 28
    Rolex Datejust 28

    279381RBR, Stainless Steel & 18K Rose Gold, Mother Of Pearl Diamond Dial, 28 mm

    279381RBR, Stainless Steel & 18K Rose Gold, Mother Of Pearl Diamond Dial, 28 mm
    $30,300
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  10. G0279171-015 Rolex 7713
    Rolex Datejust 28
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Pink Gold Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Pink Gold Diamond Dial, Jubilee Bracelet, 28 mm
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  11. G0279171-011 Rolex 6798
    Rolex Datejust 279171, Jubilee, Steel & 18K Rose Gold, Rose Diamond Dial, 28MM - Avi & Co. 1
    Rolex Lady-Datejust

    279171, Jubilee, Steel & 18K Rose Gold, Rose Diamond Dial, 28 mm

    279171, Jubilee, Steel & 18K Rose Gold, Rose Diamond Dial, 28 mm
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  12. G0279173-009 Rolex 6295
    Rolex Datejust 28
    Rolex Datejust 28

    279173, Stainless Steel & 18K Yellow Gold, Champagne Diamond Dial, 28 mm

    279173, Stainless Steel & 18K Yellow Gold, Champagne Diamond Dial, 28 mm
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  13. G0279171-SPY-008 Rolex 6292
    Rolex Lady-Datejust 28 (2024) – Steel & 18K Everose Gold, Green Diamond Dial, 28mm - Avi & Co. 1
    Rolex Lady-Datejust

    279171, Stainless Steel &18K Rose Gold, Green Diamond Dial, 28 mm

    279171, Stainless Steel &18K Rose Gold, Green Diamond Dial, 28 mm
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  14. G0279381RBR-SPY-006 Rolex 5408
    Rolex Lady-Datejust 279381RBR, Steel & 18K Rose Gold, Purple Diamond Dial, 28 mm - Avi & Co. 1
    Rolex Datejust 28

    279381RBR, Steel & 18K Rose Gold, Purple Diamond Dial, 28 mm

    279381RBR, Steel & 18K Rose Gold, Purple Diamond Dial, 28 mm
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  15. G0279171-SPY-007 Rolex 5067
    Rolex Datejust 279171 Steel & 18K RG MOP Diamond Dial 28mm - Avi & Co. 1
    Rolex Lady-Datejust

    279171, Stainless Steel & 18K Rose Gold, MOP Diamond Dial, 28 mm

    279171, Stainless Steel & 18K Rose Gold, MOP Diamond Dial, 28 mm
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  16. G0279381RBR-006 Rolex 5038
    Rolex Datejust 279381RBR, Steel & 18K Rose Gold, Chocolate Star Diamond Dial, 28mm - Avi & Co. 1
    Rolex Lady-Datejust

    279381RBR, Jubilee, Steel & 18K Rose Gold, Chocolate Star Diamond Dial, 28 mm

    279381RBR, Jubilee, Steel & 18K Rose Gold, Chocolate Star Diamond Dial, 28 mm
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  17. G0279381RBR-005 Rolex 5037
    Rolex Datejust 279381RBR Steel & 18K Rose Gold Watch, 28mm - Avi & Co. 1
    Rolex Lady-Datejust

    279381RBR, Jubilee, Steel & 18K Rose Gold, Rose Star Diamond Roman Dial, 28 mm

    279381RBR, Jubilee, Steel & 18K Rose Gold, Rose Star Diamond Roman Dial, 28 mm
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  18. G0279383RBR-006 Rolex 5031
    Rolex Lady Datejust 279383RBR Automatic Champagne-Colour Set with Diamonds Dial, 28mm - Avi & Co. 1
    Rolex Lady-Datejust

    279383RBR, Jubilee, Steel & 18K Yellow Gold, Diamond Bezel, Diamond Star Dial, 28 mm

    279383RBR, Jubilee, Steel & 18K Yellow Gold, Diamond Bezel, Diamond Star Dial, 28 mm
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45 Items

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Now Shopping by
  1. Datejust 28
  2. World Time
  3. Anthracite Polymer with Carbo Nanotubes
  4. Platinum
  5. Tantalum
  6. 18K White Gold
  7. Stainless Steel
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Shopping Options
Condition
  1. Pre-Owned 5items
  2. Unworn 40items
Dial Color
  1. Brown 1item
  2. Champagne 4items
  3. Chocolate 5items
  4. Green 6items
  5. Grey 3items
  6. Mother of Pearl 6items
  7. Pink 4items
  8. Pink Gold 2items
  9. Purple 3items
  10. Rose Gold 2items
  11. Silver 8items
  12. White 1item
Brand
  1. Patek Philippe 2items
  2. Rolex 43items
Model
  1. Air-King 3items
  2. Annual Calendar 2items
  3. Aquanaut 21items
  4. Aquatimer 1item
  5. Astronomic Souveraine 1item
  6. Automatique 1item
  7. Automatique Reserve 1item
  8. Aviator 8 1item
  9. Ballon Bleu 1item
  10. Black Bay 9items
  11. Calatrava 14items
  12. Cellini 1item
  13. Centigraphe 1item
  14. Centigraphe Souverain 1item
  15. Challenge 1item
  16. Chronoliner 1item
  17. Chronomaster Sport 1item
  18. Chronomat 3items
  19. Chronometre A Resonance 4items
  20. Chronometre Bleu 1item
  21. Chronometre Optimum 1item
  22. Chronometre Souverain 5items
  23. Cintree Curvex 2items
  24. Code 11.59 7items
  25. Complications 21items
  26. Conquistador 1item
  27. Crash 1item
  28. Cubitus 5items
  29. Datejust 26 2items
  30. Datejust 28 43items
  31. Datejust 31 60items
  32. Datejust 36 84items
  33. Datejust 41 56items
  34. DateJust Pearlmaster 1item
  35. Day-Date 1item
  36. Day-Date II 4items
  37. Day-Date 36 9items
  38. Day-Date 40 23items
  39. Daytona 44items
  40. Deepsea 1item
  41. Divine 4items
  42. Eagle 1item
  43. Explorer 1item
  44. Explorer II 5items
  45. Five Time Zone 1item
  46. Francis Ford Coppola 1item
  47. Frosted Collection 8items
  48. Galactic 1item
  49. Geosphere 1item
  50. GMT-Master 3items
  51. GMT-Master II 20items
  52. Golden Ellipse 2items
  53. Grand Complications 23items
  54. Heritage 2items
  55. Historiques 222 1item
  56. Hue By Avi & Co. 3items
  57. Iced Collection 22items
  58. Jules 1item
  59. La Dona De Cartier 1item
  60. Land-Dweller 2items
  61. Lange 1 1item
  62. Laureato 1item
  63. Leman 1item
  64. Luminor 2items
  65. Mariner America's Cup Valencia 1item
  66. Master Control 1item
  67. Milgauss 1item
  68. Millenary 2items
  69. Nautilus 35items
  70. Navitimer 8 4items
  71. Octa Automatique Lune 3items
  72. Octa Automatique Reserve 2items
  73. Octa Automatique Reserve Havana 3items
  74. Octa Calendrier 2items
  75. Octa Chronographe 2items
  76. Octa Lune 3items
  77. Octa Reserve De Marche 2items
  78. Octa UTC 2items
  79. Odysseus 1item
  80. Overseas 5items
  81. Oyster Perpetual 3items
  82. Oyster Perpetual 28 2items
  83. Oyster Perpetual 31 2items
  84. Oyster Perpetual 34 3items
  85. Oyster Perpetual 36 10items
  86. Oyster Perpetual 41 11items
  87. Panthere 1item
  88. Pasha 2items
  89. Patrimony 1item
  90. Perpetual Calendar 1item
  91. Pershing 1item
  92. Pilot's 1item
  93. Polaris 1item
  94. Quantieme Perpetuel 3items
  95. Radiomir 4items
  96. Rattrapante 1item
  97. Repetition Souveraine 1item
  98. Reverso Duoface Small Seconds 1item
  99. RM 010 2items
  100. RM 037 1item
  101. RM 11-03 1item
  102. RM 27-01 1item
  103. RM 67-01 2items
  104. Roadster 2items
  105. Rotonde de Cartier Tourbillon 1item
  106. Royal Oak 97items
  107. Royal Oak Concept 1item
  108. Royal Oak Offshore 36items
  109. Santos 100 1item
  110. Santos de Cartier 4items
  111. Sea-Dweller 5items
  112. Sky-Dweller 18items
  113. Sonnerie Souveraine 1item
  114. Speedmaster 5items
  115. Spring Drive 1item
  116. Sport Collection 2items
  117. Submariner 14items
  118. Super Avenger 2 1item
  119. Super Ocean Heritage II 1item
  120. Tank A Guichets 2items
  121. Tourbillion Souverain 3items
  122. Traditionnelle 1item
  123. Twenty-4 5items
  124. Vintage Daytona 3items
  125. World Time 2items
  126. Yacht-Master 7items
  127. Yacht-Master II 2items
  128. Maestro 2.0 Ultra Thin 1item
Case Material
  1. 18K Rose Gold 1item
  2. 18K Rose Gold & Stainless Steel 1item
  3. 18K White Gold 2items
  4. 18K Yellow Gold 4items
  5. Anthracite Polymer with Carbo Nanotubes 0items
  6. Platinum 0items
  7. Stainless Steel 43items
  8. Tantalum 0items
  9. White Gold 1item
  10. Yellow Gold 1item
Case Size
  1. 28MM 43items
  2. 39MM 1item
  3. 40MM 1item
Movement
  1. Automatic Self-winding 43items
  2. Self-Winding 2items
Price Range
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