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Press Releases
Stay up to date with the latest Avi & Co. news articles, media features, and press releases. From Forbes to Entertainment Tonight, Robb Report, and WatchPro, Avi & Co. continues to capture attention across the world of luxury watches and fine jewelry. Our curated collection of high-end timepieces and our reputation for personalized service have made Avi & Co. a trusted name among collectors and celebrities alike.
Explore the latest coverage to discover how Avi & Co. is redefining the standard for luxury retail, offering rare and exclusive pieces from iconic brands like Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. Each article showcases our passion for craftsmanship, innovation, and exceptional client experiences. Stay informed with the newest Avi & Co. news, media mentions, and features as we continue to make headlines in the world of horology.
October 10, 2025
How Bad Bunny Wears Jewelry with Intention, According to His Stylist
He accompanied his scarf with the extraordinary “Crown Chain” by luxury jewelry Avi & Co. Founder and CEO Avi Hiaeve designed the jewel in just five weeks, in time for the brand’s Miami Grand Opening. The necklace features an assortment of round, Asscher, cushion, princess, pear, and emerald-cut diamonds, totaling 257.61 carats...Bad Bunny added asymmetrical diamond earrings, two eternity bands, and a bespoke diamond belt chain, all custom-made by Avi & Co. with high-quality, GIA-certified diamonds. On one wrist, he wore three diamond bracelets, and on the other, a sparkling Audemars Piguet Royal Oak Chronograph watch.
September 11, 2025
Time’s Best-Kept Secret: Avi & Co.’s Nautilus, Daytona and GMT-Master II Icons
Luxury timepieces are meant to make a statement as much as to tell the time. Even in a world where smart devices and digital wristwear prevail, the position and importance of mechanical watches remain strong. Their value doesn’t tick away with the minutes. Instead, it builds—silently, elegantly. For serious collectors and first-time buyers alike, it’s not just about the watch—it’s about where you buy it. That’s where Avi & Co. enters the conversation.
July 17, 2025
Haute Living Celebrates Camille Fishel with Avi & Co., 111SKIN & The Residences at Mandarin Oriental...
The intimate Hamptons fête took place at the stunning LDV at The Maidstone Hotel & Restaurant alongside luxury watch and jewelry brand Avi & Co., premier skincare brand 111SKIN, and Miami’s latest ultra-luxury residential destination, The Residences at Mandarin Oriental, Miami.
June 25, 2025
Tom Brady Flexes $850,000 in Diamonds at Fanatic Fest With Avi & Co. Watch and Custom Cuban Chain
Tom Brady brought the bling to Michael Rubin’s Fanatics Fest on Friday. The former NFL star, known for his extensive and rare watch collection, attended the event wearing an Avi & Co.’s AH17 timepiece. Crafted in 18-karat white gold with a 44mm diamond dial, the sparkling watch is valued at $350,000 according to the brand.
June 20, 2025
Is Dua Lipa’s Chunky Engagement Ring Inspiring a New Trend in Bridal Jewelry?
“Celebrity engagements make headlines, and the rings instantly become inspiration for clients around the world,” Avi Hiaeve, founder and chief executive officer of diamond jewelry and luxury watches boutique Avi & Co., told WWD. “Social media has made it easier than ever to fall in love with a particular style and bring it to life. These bold styles worn by celebrities are sparking a new wave of bridal trends.”
June 7, 2025
The 7 Best Watches of the Week, From Idris Elba’s Rolex to Rick Ross’s Avi & Co.
Rap mogul Rick Ross donned a dazzling 44 mm Avi & Co. for his media mixer in Georgia, James Bond contender Aaron Taylor-Johnson sported a 42 mm Omega Seamaster to a photocall in Paris, and Riverdale star Hart Denton rocked a 42 mm TAG Heuer Carrera to the premiere of Ballerina in L.A.
March 12, 2025
Avi & Co. Expands to Aspen
In the heart of the Rocky Mountains, where nature’s beauty meets refined living, Avi & Co. is proud to announce the grand opening of its newest showroom, in Aspen, Colorado. Renowned for its world-class skiing, vibrant cultural scene, and commitment to an elevated lifestyle, Aspen is the perfect home for an exclusive collection of luxury timepieces and fine jewelry.
Avi & Co. believes that true luxury is about more than just aesthetics—it’s about craftsmanship, longevity and sustainability. Its curated selection of Audemars Piguet, Patek Philippe, Richard Mille, Rolex, and its own bespoke jewelry and watches represents not only the pinnacle of watchmaking but also a celebration of precision and durability. These timepieces are designed to be treasured for generations, making them a sustainable investment in quality and artistry.
March 8, 2025
High-End Jewelry Meets Luxury Watches at Avi & Co.’s New Aspen Boutique
Throughout the three days of festivities, nearby St. Regis Aspen Resort hosted an immersive Avi & Co. pop-up. Outfitted in a Winter Wonderland theme. The pop-up showcased the most coveted timepieces from the world’s top watch brands, such as Richard Mille, Patek Philippe, Audemars Piguet and Rolex. It also offered collectors and enthusiasts the opportunity to engage in the Avi & Co.’s universe, browse limited-edition and diamond studded timepieces, and discover one-of-a-kind jewelry creations.
March 3, 2025
Watch & Jewellery Retailer Avi & Co. Latest Boutique Opens in Aspen
The premier destination for luxury timepieces and fine jewellery, Avi & Co. celebrated their Aspen Boutique Grand Opening with an exclusive 3-day VIP event this week. “After the success of our Miami Boutique that opened in 2023 and the release of our Iced Collection, the expansion into Aspen felt like the perfect time to introduce Avi & Co. to a different audience from that in Miami or New York, and show off our new Hue Collection.”, said Avi Hiaeve.
February 18, 2025
Avi & Co. Hosts Three-Day Celebration for New Aspen Boutique
For the grand opening of Avi & Co.’s boutique in Aspen, Colo., founder and CEO Avi Hiaeve decided that not just one but three days of events were necessary to welcome jewelry and watch lovers and show off his latest retail space.
“We are thrilled to open our doors in Aspen and introduce Avi & Co.’s world-class collection to this extraordinary destination,” says Hiaeve, whose company also has boutiques in New York City and Miami. “Aspen’s vibrant social scene, luxury culture, and discerning clientele make it the perfect place for us to expand and grow our community.”
February 17, 2025
Avi & Co. Boutique in Aspen
Avi & Co. opens its boutique nestled in the heart of Aspen’s renowned shopping district, the new location offers an intimate, high-touch experience for discerning collectors.
Metallic antique bronze accents frame the jewelry and watch display cases, complemented by warm neutral tones and rich textures, ensuring a space that is both refined and effortlessly cozy–delivering an unparalleled shopping experience. The Aspen boutique offers a curated selection of rare and sought-after timepieces from Richard Mille, Patek Philippe, Audemars Piguet, Rolex, alongside Avi & Co.’s own signature diamond and gemstone studded collections.
February 7, 2025
Luxury watch retailer Avi & Co. opens Aspen boutique
Avi & Co., a destination for luxury timepieces and fine jewellery, has announced the opening of its new boutique in Aspen. A three-day celebration will take place from February 13 to 15, 2025, bringing the finest in watchmaking to the prestigious resort town.
Located in Aspen’s vibrant shopping district, the new Avi & Co. boutique blends Colorado’s rugged beauty with refined luxury, and will provide an exceptional shopping experience for both longtime clients and new collectors. The space is designed to offer an intimate and inviting atmosphere for watch afficionados and jewellery enthusiasts, featuring antique bronze accents and rich textures that complement its impressive selection of rare timepieces.
December 13, 2024
Haute Living Celebrates The Haute 100 With Avi & Co., Amnisia Vodka, & 111SKIN
On the heels of another incredible Art Basel Miami Beach, the city’s most electrifying week, Haute Living continued the momentum with the annual Haute 100 celebration on Wednesday, December 11th. An evening dedicated to honoring the most influential names in Miami — from philanthropists, entrepreneurs, and power couples to developers, creatives, athletes, hospitality power players, and more — the Haute 100 extravaganza is truly an event like no other. In partnership with brands that echo the same excellence of the Haute 100 list, including Avi & Co., Amnisia Vodka, and 111SKIN, the Haute 100 celebration created an unmatched energy.
December 12, 2024
Avi & Co launches new fancy-shaped diamond collection
Avi & Co. has announced the online launch of its diamond jewelry collection.
The luxury fine jewelry brand and retailer’s new collection includes a range of high value rings, necklaces, earrings, and bracelets, each of which feature diamonds. The collection includes both fancy-shaped diamonds and specialty-colored diamonds, with each piece designed to accentuate their inclusion. Every piece of the collection is GIA-certified, marking the highest standards of quality and authenticity.
November 15, 2024
Iced Out: The Most Dazzling Diamond Watches on the Market Today
When you think of a watch, what springs to mind? A timekeeping accessory that quietly ticks away on your wrist? Or maybe something in gold or silver with a minimalist dial and two hands? If your answer is 'yes', then you need to think bigger and bolder! Welcome to the world of 'iced out' wristwear, where watches aren't just about functionality – but about expressing yourself. This trend, popularised by hip-hop culture in the 1980s and 1990s, transformed watches from simple timekeeping devices into powerful fashion symbols.
October 14, 2024
The 10 Most Expensive Watches of 2024 (So Far)
So far in 2024, we’ve looked at the most expensive beach-ready watches, the priciest travel watches, the best sports watches, dress watches, chronographs, tourbillons, and even just the best watches. We saw some big price tags in there—some over seven figures—so we began to wonder what the most expensive watches of 2024 were so far.
October 1, 2024
Floyd Mayweather Is The First To Own Avi & Co.’s $1 Million Hue Watch Collection
Then you have a taste for the finer things in life, much like boxing legend Floyd Mayweather, it’s no surprise that your watch collection reflects that same level of extravagance. The retired undefeated champion recently made headlines by becoming the first person in the world to own the complete Avi & Co. Hue collection, a stunning assortment valued at an astonishing $1 million. This remarkable acquisition not only underscores Mayweather’s penchant for luxury but also solidifies his status as a true connoisseur of high-end timepieces.
September 27, 2024
Avi & Co. Expands Its Hue Collection With Three New Bold Timepieces
Luxury watch and fine jewelry brand Avi & Co. has just dropped three new additions to its Hue Collection, a line that masterfully fuses bold design with precious gemstones. Following the successful launch of the Pink Sapphire watch, the collection now welcomes 44mm timepieces adorned with Green Tsavorite, Blue Sapphire, and Red Ruby, elevating the world of luxury watches with impeccable craftsmanship and vibrant, contemporary aesthetics.
September 25, 2024
Avi & Co. Unveils New Additions to Hue Collection, Floyd Mayweather First to Acquire Entire Set
This week, luxury watch and jewelry brand Avi & Co. expanded its Hue Collection with the release of three new timepieces, following the debut of the pink sapphire watch over the summer. The latest additions feature watches crafted from Green Tsavorite, Blue Sapphire, and Red Rubies, further showcasing the brand’s commitment to luxury, craftsmanship, and contemporary design.
September 25, 2024
Floyd Mayweather Ditches $18 Million ‘Billionaire’ Watch for New Luxury Collection
Floyd Mayweather is no stranger to luxury, but his latest purchase takes things to another level. Known for his love of extravagant watches, the five-division champion just became the first person in the world to own the complete Avi & Co. Hue collection. It includes four stunning, gemstone-encrusted timepieces, worth $1 million, perfectly portraying his taste for the finer things in life, and, of course, he made sure to flaunt them on social media today.
September 25, 2024
Floyd Mayweather Purchases Avi & Co Hue Watch Collection For $1M
With a nickname like “Money Floyd,” the expectation of making expensive purchases comes with the moniker. Retired undefeated boxer Floyd Mayweather held up his bargain when he reportedly purchased four luxury timepieces for one million dollars.
September 23, 2024
Floyd Mayweather splashes out $1 million on latest purchase as legend becomes first person in world to own luxury collection
Mayweather retired from professional boxing in 2017 having pocketed over an estimated $1.2 billion [£900 million] in total earnings, but has continued to fight in money-spinning exhibitions. Having amassed a huge wealth from his sensational fighting skills, 'TBE' lives a luxury lifestyle regularly flaunting his mansions, garments, supercars and huge wads of cash.
September 20, 2024
Floyd Mayweather Buys $1 Million Avi & Co. Hue Watch Set
Floyd Mayweather Jr.—a professional boxer who retired in 2017 with an undefeated record after winning 15 major championships—is also a watch enthusiast. One look at his social media demonstrates his love of life and all things beautiful—from fashion to jewelry and watches. Now, he further underscores that passion by becoming the first person in the world to own the complete Avi & Co. Hue collection of four gemstone-encrusted timepieces. This collection, housed in a special-edition winder display box, retails for $1 million.
August 24, 2024
Make Every Second Count With The 10 Most Expensive Watches for Women to Shop Now
Tracking time is a necessity, but doing it in style? That’s where the magic happens. The world’s most expensive watches for women aren’t just about keeping you punctual, they’re about making a statement, an entrance, and sometimes even a little bit of history. These timepieces are where craftsmanship meets couture, turning the simple act of checking the time into an art form.
July 31, 2024
Avi & Co. | Unveiling the “Hue Collection”
Following the July release of their Pink Sapphire watch, New York based and family owned luxury watch and jewelry company, Avi & Co. are following up their initial success with three additional colors to accompany their design. Founded by Israeli immigrant Avi Hiaeve, Avi & Co. prides itself on its commitment to providing its customers with luxury watches accompanied by luxury experiences. Staying true to their values, “Hue Collection” is made up of four different gemstone encrusted watches in featured shades of red, blue, green, and pink. Each watch details 945 scrupulously cut jewels ranging from Pink Sapphires, Green Tsavorite, Blue Sapphires, and Red Rubies.
July 28, 2024
Floyd Mayweather Hangs W/ Travis Scott At Concert... VIP Treatment!!!
We got some pics of TBE and TS chopping it up before the rapper hit the stage ... and the two appeared to be thrilled with each other's company. Also -- peep Mayweather's wrist ... the guy was wearing an Avi & Co. watch for the event. It comes with a nearly $500K price tag ... so it was probably best he wasn't among the hype crowd.
July 23, 2024
Avi & Co. | The Hue Pink Ice Watch Passes with Flying Colors
Avi & Co. is convincing adorned wrists to think pink. With the launch of the Hue Pink Ice watch, the Manhattan-based, family-owned luxury watch retailer dives into a pink paradise. Bejeweled with nearly five hundred natural pink sapphires and 18k white gold, the Hue Pink Ice timepiece springs off the cuff of Avi & Co.’s separate Iced and Frosted collections.
March 12, 2024
Avi & Co. buys home of former Playboy Club in New York City
New location, just a stone's throw from Apple's New York flagship store on the southeast corner of Central Park is a statement that Avi & Co. is transforming from a Diamond District trader to a purveyor of luxury watches and jewelry, including his own AH brand.
November 19, 2023
Bad Bunny Taps NYC’s Avi & Co. Watches From New Miami Retail Location
As the fall season approaches and festive occasions begin to fill our calendars, the quest for meaningful gifts - items with intrinsic value - for the man in your life can be a gift that keeps giving. Avi & Co Watches, a renowned luxury watch and diamond jewelry boutique founded by Avi Hiaeve emerges as the destination for those seeking impeccable timepieces and exceptional gifts.
June 1, 2023
How Avi Hiaeve Of Avi & Co. Built His Burgeoning Brand On Trust And Passion
Avi Hiaeve, the CEO and Founder of the esteemed luxury watch and jewelry boutique Avi & Co. is at the forefront of the industry, with his finger on the pulse of high-end and custom timepieces and bespoke jewelry. At the helm of the burgeoning brand, Hiaeve’s passion is not only what started the company but is also what leads it today.
May 12, 2023
American Rapper Rick Ross Performed During The Avi & Co. Grand Opening
Over 800 of Miami's hottest VIPs came out to celebrate the opening of the new Avi & Co. store in the heart of the Miami Design District. VIPs joined Founder & CEO Avi Hiaeve for the Grand Opening and Miami Race Week celebration with Rolls-Royce Motor Cars and Haute Living with a surprise 45-minute performance by American Rapper Rick Ross.
May 10, 2023
Famous faces flock to the Miami Design District for Avi & Co. store opening
Avi Hiaeve, founder and CEO of luxury watch trader Avi & Co., took a shine to Miami after hosting a pop-up retail event in the city in December last year.
Temporarily escaping the freezing temperatures of his home city of New York so he could push high-value collectible watches to his clients in the sunshine state, the pop-up attracted big name punters including Scott Storch, El Europeo, Ruggo da Don, and Floyd Mayweather.
May 6, 2023
Avi & Co.’s Miami Grand Opening With Rolls-Royce Motor Cars And Haute Living
Diamonds, cigars, Rolls-Royces, and palm trees – what more could you ask for? The Formula One kick-off party of the week commenced Thursday night, revving up the engines for a highly anticipated race weekend in Miami, FL. The grand opening for Avi & Co. took place in the Design District of Miami, alongside Rolls-Royce Motor Cars and Haute Living. Celebrity-studded with nearly a thousand VIPs, Avi & Co. cut the red ribbon to their new storefront in beautiful Miami, adding onto their other East Coast location, which is situated in the heart of the Diamond District in New York City.
May 4, 2023
Miami A-list celebrities turn out for Avi & Co. store grand opening in Magic City’s Design District
Miami’s hottest VIPs celebrated the opening of the all new Avi & Co. store in the heart of the Miami Design District on Thursday, May 4. The celebrities joined Avi & Co. Founder and CEO Avi Hiaeve for the store’s exclusive grand opening, which coincided with Miami Race Week. The event also celebrated Rolls-Royce Motor Cars and Haute Living, as rapper Rick Ross made a surprise appearance performing a 45-minute set.
May 4, 2023
Must-See Celeb Sightings: May 2023
The rapper performs at Avi & Co.'s Miami Grand Opening with Rolls-Royce Motor Cars and Haute Living, supported by J Balvin, in Miami, Florida on May 4.
December 9, 2021
Avi & Co. Founder Avi Hiaeve is here to guide you to your next luxury timepiece
Growing up in Queens, New York, Avi Hiaeve had an affinity for luxury watches from a young age — his family was in the jewelry business, so he followed in their footsteps when he started his own company, Avi & Co.
August 27, 2021
Avi Hiave’s Watch Business Serves Celebrity Clients
Avi & Co. is one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. Avi’s store sells an incredible selection of hard to find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. They treat our customers like family and aim to build long-lasting relationships. Their mission is to give you the most memorable and stress-free shopping experience.
May 12, 2021
Best luxury watches to invest in and who Jamie Foxx, Justin Bieber and other celebrities buy theirs from.
New York-based high-end watch retailer Avi Hiaeve caters to some of the biggest celebrity names. He says Richard Mille is the ‘Hermès of watches’ and that Rolex, Audemars Piguet and Patek Philippe are also solid investment choices
December 23, 2020
How Avi and Co. is redefining Luxury Watches Market
Anybody who is looking for an exorbitant luxury watch will vouch for someone who is consistently reliable and always provides a genuine product – which is rare. One such seller is Avi Hiaeve. His company Avi and Co. is trusted by many including big shot celebrities not only for 100% genuine products but also a fair and timely deal. Here’s how he is redefining the luxury watch trade. Let’s delve.
December 22, 2020
Owning A Luxury Watch is the Best Investment You’ll Make Today – Avi and Co.
Gone are the days when watches were just a timepiece; they’re now a fashion statement and an investment. Who would have thought that owning a watch would be an investment just like owning stock? Well, Avi & Co. know, and that’s why they stock the most luxury watches.
December 22, 2020
Avi Hiaeve Celebrates One Decade of Excellence in Luxury Watches
The crisis laden world has witnessed people shifting their understanding of value-laden goods. Investing in rare and exquisite timepieces is emerging as a consequence of the pandemic ridden world where most are unsure of a bounce-back any time soon. As Avi and Co completes its decade-old journey, owner Hiaeve is focusing on educating people on the hidden value of luxury.