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SHOP FOR RICHARD MILLE, AUDEMARS PIGUET, & MORE

Located in the heart of Manhattan’s world-famous Diamond District, Avi & Co. is a family-owned luxury watch retailer known for its exceptional selection, personalized service, and global clientele. With additional showrooms in Miami and Aspen, Avi & Co. brings its unparalleled watch-buying experience to discerning customers across the country. We specialize in unworn, pre-owned and hard-to-find luxury timepieces from some of the world’s most prestigious brands, including Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and our own exclusive Avi & Co. collection. Whether you're a seasoned collector or a first-time buyer, our team of expert Sales Associates ensures a smooth, stress-free experience.
Now Shopping by
  1. Santos 100
  2. Reverso Tribute Monoface Small Seconds
  3. Day-Date
  4. Rattrapante
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13 Items

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  1. 228345RBR-015 Rolex 8280
    Rolex Day-Date 40 228345RBR, 18K Rose Gold , Sundust Diamond Dial 40 mm - Avi & Co. 1
    Rolex Day-Date

    228345RBR, 18K Rose Gold, Diamond Bezel, Chocolate Baguette Dial, Presidental Bracelet, 40 mm

    228345RBR, 18K Rose Gold, Diamond Bezel, Chocolate Baguette Dial, Presidental Bracelet, 40 mm
    $83,700

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  2. 228238-048 Rolex 8174
    Rolex Day-date 40, 228238, President, 18K Yellow Gold, Green Roman Dial, 40 mm - Avi & Co. 1
    Rolex Day-Date

    228238, 18K Yellow Gold, Enamel Green Roman Dial, Presidential Bracelet, 40 mm (2026)

    228238, 18K Yellow Gold, Enamel Green Roman Dial, Presidential Bracelet, 40 mm (2026)
    $70,900

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  3. Q713216J-001 Jaeger-Lecoultre "JLC" 8170
    Jaeger-Lecoultre "JLC" Reverso Tribute Monoface Small Seconds
    Jaeger-Lecoultre "JLC" Reverso Tribute Monoface Small Seconds

    Q713216J, 18K Rose Gold, Grained Rose Gold Index Dial, 46 mm

    Q713216J, 18K Rose Gold, Grained Rose Gold Index Dial, 46 mm
    $57,200

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  4. 128396TBR-003 Rolex 7890
    Rolex Day-Date
    Rolex Day-Date

    128396TBR, Platinum, Diamond Bezel, Ice Blue Baguette Index Dial, Presidential Bracelet, 36 mm

    128396TBR, Platinum, Diamond Bezel, Ice Blue Baguette Index Dial, Presidential Bracelet, 36 mm
    $101,000

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  5. 228345RBR-011 Rolex 4748
    Rolex Day-Date 40 228345RBR, 18K Rose Gold , Sundust Diamond Dial 40 mm - Avi & Co. 1
    Rolex Day-Date

    228345RBR, 18K Rose Gold, Chocolate Diamond Dial, Presidental Bracelet, 40 mm

    228345RBR, 18K Rose Gold, Chocolate Diamond Dial, Presidental Bracelet, 40 mm
    $76,600

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  6. G0CMS-CM-SPY-004 F.P. Journe 8444
    F.P. Journe Chronographe Rattrapante
    F.P. Journe Chronographe Rattrapante

    CMS/CM, 18K Rose Gold, Grey Dial, 44 mm

    CMS/CM, 18K Rose Gold, Grey Dial, 44 mm
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  7. G0CMRA-SPY-001 F.P. Journe 8442
    F.P. Journe Chronographe Rattrapante
    F.P. Journe Chronographe Rattrapante

    CM, 18K Rose Gold, Grey Dial, 44 mm

    CM, 18K Rose Gold, Grey Dial, 44 mm
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  8. G0CMS-CM-SPY-003 F.P. Journe 8357
    F.P. Journe Rattrapante
    F.P. Journe Rattrapante

    CMS/CM, Platinum, Blue-Mauve Dial, 44 mm

    CMS/CM, Platinum, Blue-Mauve Dial, 44 mm
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  9. G0CMS-CM-SPY-002 F.P. Journe 8356
    F.P. Journe Rattrapante
    F.P. Journe Rattrapante

    CMS/CM, 18K Rose Gold, Black Dial, 44 mm

    CMS/CM, 18K Rose Gold, Black Dial, 44 mm
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  10. G0CMS-CM-SPY-001 F.P. Journe 8355
    F.P. Journe Rattrapante
    F.P. Journe Rattrapante

    CMS/CM, Titanium, Yellow Dial, 44 mm

    CMS/CM, Titanium, Yellow Dial, 44 mm
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  11. G0CMS-CM-002 F.P. Journe 8056
    F.P. Journe Rattrapante
    F.P. Journe Rattrapante

    CMS/CM, Titanium, Grey Arabic Dial, 44 mm

    CMS/CM, Titanium, Grey Arabic Dial, 44 mm
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  12. G0CMS-CM-003 F.P. Journe 7432
    F.P. Journe Rattrapante
    F.P. Journe Rattrapante

    CMS/CM, Titanium, Grey Dial, 44 mm

    CMS/CM, Titanium, Grey Dial, 44 mm
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  13. G02891-001 Cartier 6082
    Cartier Santos 100 2891, Platinum, White Roman Dial, 42 mm - Avi & Co. 1
    Cartier Santos 100

    2891, Platinum, White Roman Dial, 42 mm

    2891, Platinum, White Roman Dial, 42 mm
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13 Items

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Now Shopping by
  1. Santos 100
  2. Reverso Tribute Monoface Small Seconds
  3. Day-Date
  4. Rattrapante
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  143. RM 007 2items
  144. RM 010 4items
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  146. RM 016 3items
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  164. RM 11-04 1item
  165. RM 11-05 1item
  166. RM 12-01 1item
  167. RM 17-01 3items
  168. RM 21-02 1item
  169. RM 27-01 1item
  170. RM 27-03 1item
  171. RM 27-05 1item
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  173. RM 33-02 1item
  174. RM 33-03 1item
  175. RM 35-01 1item
  176. RM 35-02 3items
  177. RM 35-03 3items
  178. RM 37-01 1item
  179. RM 38-01 1item
  180. RM 40-01 1item
  181. RM 41-01 1item
  182. RM 43-01 1item
  183. RM 52-06 2items
  184. RM 55-01 3items
  185. RM 56-01 1item
  186. RM 56-02 1item
  187. RM 61-01 3items
  188. RM 65-01 8items
  189. RM 67-01 5items
  190. RM 67-02 6items
  191. RM 68-01 1item
  192. RM 72-01 3items
  193. RM 75-01 3items
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  2. Manual Winding 8items
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