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SHOP FOR RICHARD MILLE, AUDEMARS PIGUET, & MORE

Located in the heart of Manhattan’s world-famous Diamond District, Avi & Co. is a family-owned luxury watch retailer known for its exceptional selection, personalized service, and global clientele. With additional showrooms in Miami and Aspen, Avi & Co. brings its unparalleled watch-buying experience to discerning customers across the country. We specialize in unworn, pre-owned and hard-to-find luxury timepieces from some of the world’s most prestigious brands, including Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and our own exclusive Avi & Co. collection. Whether you're a seasoned collector or a first-time buyer, our team of expert Sales Associates ensures a smooth, stress-free experience.
Now Shopping by
  1. Santos 100
  2. Datejust 31
  3. Frosted Collection
  4. Air-King
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107 Items

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  1. 278274-019 Rolex 8812
    Rolex Datejust 31
    Rolex Datejust 31

    278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Oyster Bracelet, 31 mm (2026)

    278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Oyster Bracelet, 31 mm (2026)
    $16,900

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  2. 278274-018 Rolex 8810
    Rolex Datejust 31
    Rolex Datejust 31

    278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Jubilee Bracelet, 31 mm (2026)

    278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Jubilee Bracelet, 31 mm (2026)
    $17,900

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  3. 278278-009 Rolex 8807
    Rolex Datejust 31
    Rolex Datejust 31

    278278, 18K Yellow Gold, Mother of Pearl Diamond Dial, Presidential Bracelet, 31 mm (2026)

    278278, 18K Yellow Gold, Mother of Pearl Diamond Dial, Presidential Bracelet, 31 mm (2026)
    $53,100

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  4. 278381RBR-006 Rolex 8798
    Rolex Datejust 31
    Rolex Datejust 31

    278381RBR, Diamond Bezel, Stainless Steel & 18K Rose Gold, Sundust Pink Diamond Dial, Jubilee Bracelet, 31 mm (2026)

    278381RBR, Diamond Bezel, Stainless Steel & 18K Rose Gold, Sundust Pink Diamond Dial, Jubilee Bracelet, 31 mm (2026)
    $30,700

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  5. 278274-017 Rolex 8680
    Rolex Lady-Datejust 278274, Jubilee, Steel, Silver Diamond Dial, 31mm - Avi & Co. 1
    Rolex Datejust 31

    278274, Stainless Steel & 18K White Gold, Silver Diamond Dial, Jubilee Bracelet, 31 mm (2026)

    278274, Stainless Steel & 18K White Gold, Silver Diamond Dial, Jubilee Bracelet, 31 mm (2026)
    $17,400

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  6. 278289RBR-004 Rolex 8593
    Rolex Datejust 31
    Rolex Datejust 31

    278289RBR, 18K White Gold, Red Ombre Diamond Dial, Presidential Bracelet, 31 mm (2026)

    278289RBR, 18K White Gold, Red Ombre Diamond Dial, Presidential Bracelet, 31 mm (2026)
    $71,500

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  7. 278273-014 Rolex 8523
    Rolex Datejust 31
    Rolex Datejust 31

    278273, Stainless Steel & 18K Yellow Gold, Silver Roman Dial, Diamond VI, Jubilee Bracelet, 31 mm

    278273, Stainless Steel & 18K Yellow Gold, Silver Roman Dial, Diamond VI, Jubilee Bracelet, 31 mm
    $21,000

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  8. 278289RBR-002 Rolex 8321
    Rolex Datejust 31
    Rolex Datejust 31

    278289RBR, 18K White Gold, Blue Floral Motif Diamond Dial, Presidential Bracelet, 31 mm

    278289RBR, 18K White Gold, Blue Floral Motif Diamond Dial, Presidential Bracelet, 31 mm
    $54,600

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  9. 278278-007 Rolex 8283
    Rolex Datejust 31
    Rolex Datejust 31

    278278, 18K Yellow Gold, Tahitian MOP Diamond Dial, Presidential Bracelet, 31 mm

    278278, 18K Yellow Gold, Tahitian MOP Diamond Dial, Presidential Bracelet, 31 mm
    $54,100

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  10. AWTCH-FR-RG-YLW-044 Avi & Co. 8250
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Yellow Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Yellow Rubber, 44 mm
    $175,000

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  11. AWTCH-FR-RG-WHT-044 Avi & Co. 8249
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, White Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, White Rubber, 44 mm
    $175,000

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  12. AWTCH-FR-RG-RED-044 Avi & Co. 8248
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Red Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Red Rubber, 44 mm
    $175,000

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  13. AWTCH-FR-RG-PNK-044 Avi & Co. 8247
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Pink Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Pink Rubber, 44 mm
    $175,000

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  14. AWTCH-FR-RG-ORG-044 Avi & Co. 8246
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Orange Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Orange Rubber, 44 mm
    $175,000

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  15. AWTCH-FR-RG-BLU-044 Avi & Co. 8245
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Blue Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Blue Rubber, 44 mm
    $175,000

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  16. AWTCH-FR-RG-BLK-044 Avi & Co. 8244
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Black Rubber, 44 mm

    AH17RF-RW, "Rainbow", Frosted 18K Rose Gold, Diamond Pave Dial, Black Rubber, 44 mm
    $175,000

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  17. AWTCH-FR-WG-YLW-044 Avi & Co. 8243
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17WF-RW, "Rainbow", Frosted 18K White Gold, Diamond Pave Dial, Yellow Rubber, 44 mm

    AH17WF-RW, "Rainbow", Frosted 18K White Gold, Diamond Pave Dial, Yellow Rubber, 44 mm
    $175,000

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  18. AWTCH-FR-WG-WHT-044 Avi & Co. 8242
    Avi & Co. Frosted Collection
    Avi & Co. Frosted Collection

    AH17WF-RW, "Rainbow", Frosted 18K White Gold, Diamond Pave Dial, White Rubber, 44 mm

    AH17WF-RW, "Rainbow", Frosted 18K White Gold, Diamond Pave Dial, White Rubber, 44 mm
    $175,000

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107 Items

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Now Shopping by
  1. Santos 100
  2. Datejust 31
  3. Frosted Collection
  4. Air-King
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Shopping Options
Condition
  1. Pre-Owned 12items
  2. Unworn 95items
Dial Color
  1. Black 3items
  2. Blue 5items
  3. Brown 2items
  4. Champagne 2items
  5. Chocolate 9items
  6. Diamond Pave 21items
  7. Green 7items
  8. Grey 8items
  9. Mother of Pearl 10items
  10. Pink 9items
  11. Pink Gold 4items
  12. Purple 7items
  13. Red 2items
  14. Rhodium 5items
  15. Rose Gold 1item
  16. Silver 8items
  17. White 4items
Brand
  1. Rolex 86items
  2. Avi & Co. 20items
  3. Cartier 1item
Model
  1. Air-King 3items
  2. Alpine Eagle 1item
  3. Annual Calendar 2items
  4. Aquanaut 33items
  5. Aquatimer 1item
  6. Astronomic Souveraine 1item
  7. Automatique 2items
  8. Automatique Lune 2items
  9. Automatique Reserve 5items
  10. Aviator 8 1item
  11. Baignoire 6items
  12. Ballon Bleu 2items
  13. Big Bang 4items
  14. Big Bang King 1item
  15. Big Bang Unico 2items
  16. Black Bay 10items
  17. Bugatti Chiron Tourbillon 1item
  18. Calatrava 28items
  19. Cellini 4items
  20. Centigraphe 10items
  21. Centigraphe Souverain 2items
  22. Challenge 1item
  23. Chronoliner 1item
  24. Chronomaster Sport 1item
  25. Chronomat 4items
  26. Chronometer 1item
  27. Chronometre A Resonance 6items
  28. Chronometre Bleu 1item
  29. Chronometre Furtif 1item
  30. Chronometre Optimum 2items
  31. Chronometre Souverain 9items
  32. Cintree Curvex 2items
  33. Classic Fusion 3items
  34. Code 11.59 37items
  35. Complications 48items
  36. Concept 2items
  37. Conquistador 3items
  38. Crash 3items
  39. Cubitus 8items
  40. Datejust 26 3items
  41. Datejust 28 53items
  42. Datejust 31 83items
  43. Datejust 34 1item
  44. Datejust 36 105items
  45. Datejust 41 75items
  46. DateJust Pearlmaster 3items
  47. Datograph 1item
  48. Day-Date 4items
  49. Day-Date II 8items
  50. Day-Date 36 54items
  51. Day-Date 40 61items
  52. Daytona 113items
  53. Deepsea 4items
  54. Divine 7items
  55. Eagle 1item
  56. Elegante 8items
  57. Emergency 1item
  58. Epic SF24 Tourbillon Baguette 1item
  59. Epic X Chrono 1item
  60. Excalibur Monobalancier 1item
  61. Executive 1item
  62. Explorer 1item
  63. Explorer II 5items
  64. Fastrider Black Shield 1item
  65. Fiftysix 1item
  66. Five Time Zone 1item
  67. Francis Ford Coppola 2items
  68. Freak 1item
  69. Frosted Collection 20items
  70. Galactic 1item
  71. Geosphere 1item
  72. GMT-Master 3items
  73. GMT-Master II 36items
  74. Golden Ellipse 4items
  75. Gondolo 3items
  76. Grand Complications 40items
  77. Halo 1item
  78. Harmony 1item
  79. Heritage 2items
  80. Historiques 222 2items
  81. Hue By Avi & Co. 8items
  82. Iced Collection 53items
  83. Invenit et Fecit 1item
  84. J12 3items
  85. Jules 2items
  86. King Power 1item
  87. La Dona De Cartier 1item
  88. Land-Dweller 7items
  89. Lange 1 2items
  90. Laureato 3items
  91. Leman 1item
  92. LM Perpetual EVO 1item
  93. Luminor 5items
  94. Lune 1item
  95. Maestro 2.0 Ultra Thin 1item
  96. Marine 1item
  97. Mariner America's Cup Valencia 1item
  98. Master Control 1item
  99. Messi 1item
  100. Milgauss 1item
  101. Millenary 4items
  102. MP-05 La Ferrari 1item
  103. Nautilus 65items
  104. Navitimer 8 4items
  105. Octa Automatique Lune 5items
  106. Octa Automatique Reserve 8items
  107. Octa Automatique Reserve Havana 2items
  108. Octa Calendrier 4items
  109. Octa Chronographe 4items
  110. Octa Divine 1item
  111. Octa Lune 5items
  112. Octa Reserve De Marche 4items
  113. Octa Sport Automatique Reserve 2items
  114. Octa UTC 4items
  115. Octo Finissimo 1item
  116. Odysseus 1item
  117. Overseas 12items
  118. Oyster Perpetual 5items
  119. Oyster Perpetual 28 3items
  120. Oyster Perpetual 31 2items
  121. Oyster Perpetual 34 7items
  122. Oyster Perpetual 36 10items
  123. Oyster Perpetual 41 11items
  124. Panthere 2items
  125. Pasha 2items
  126. Patrimony 2items
  127. Pearlmaster 1item
  128. Perpetual 1908 1item
  129. Perpetual Calendar 1item
  130. Pershing 1item
  131. Pilot's 1item
  132. Polaris 1item
  133. Portugieser 1item
  134. Quantieme Perpetuel 6items
  135. Radiomir 4items
  136. Rattrapante 7items
  137. Repetition Souveraine 1item
  138. Reverso Tribute Chronograph 1item
  139. Reverso Duoface Small Seconds 1item
  140. Reverso Tribute Monoface Small Seconds 1item
  141. RM 004 1item
  142. RM 005 2items
  143. RM 007 2items
  144. RM 010 4items
  145. RM 011 23items
  146. RM 016 3items
  147. RM 022 1item
  148. RM 023 1item
  149. RM 028 3items
  150. RM 029 3items
  151. RM 030 8items
  152. RM 032 3items
  153. RM 033 1item
  154. RM 035 2items
  155. RM 037 7items
  156. RM 052 2items
  157. RM 055 5items
  158. RM 88 1item
  159. RM 07-01 14items
  160. RM 07-04 5items
  161. RM 11-01 1item
  162. RM 11-02 2items
  163. RM 11-03 13items
  164. RM 11-04 1item
  165. RM 11-05 1item
  166. RM 12-01 1item
  167. RM 17-01 3items
  168. RM 21-02 1item
  169. RM 27-01 1item
  170. RM 27-03 1item
  171. RM 27-05 1item
  172. RM 30-01 4items
  173. RM 33-02 1item
  174. RM 33-03 1item
  175. RM 35-01 1item
  176. RM 35-02 3items
  177. RM 35-03 3items
  178. RM 37-01 1item
  179. RM 38-01 1item
  180. RM 40-01 1item
  181. RM 41-01 1item
  182. RM 43-01 1item
  183. RM 52-06 2items
  184. RM 55-01 3items
  185. RM 56-01 1item
  186. RM 56-02 1item
  187. RM 61-01 3items
  188. RM 65-01 8items
  189. RM 67-01 5items
  190. RM 67-02 6items
  191. RM 68-01 1item
  192. RM 72-01 3items
  193. RM 75-01 3items
  194. RM UP-01 Ferrari 1item
  195. Roadster 4items
  196. Rotonde de Cartier Tourbillon 1item
  197. Royal Oak 242items
  198. Royal Oak Concept 14items
  199. Royal Oak Offshore 86items
  200. Santos 100 1item
  201. Santos de Cartier 5items
  202. Santos Dumont 1item
  203. Sar Mission Time 1item
  204. Sea-Dweller 6items
  205. Serpenti Spiga 1item
  206. Sky-Dweller 46items
  207. Skyracer Raven Chronograph 1item
  208. Sonnerie Souveraine 1item
  209. Speedmaster 10items
  210. Spirit of Big Bang 5items
  211. Spring Drive 1item
  212. Sport Collection 2items
  213. Submariner 22items
  214. Super Avenger 2 1item
  215. Super Ocean Heritage II 1item
  216. Submersible 1item
  217. Tank A Guichets 3items
  218. Tank Louis 1item
  219. Titan Hawk 1item
  220. Tourbillon 1item
  221. Tourbillion Souverain 6items
  222. Traditionnelle 1item
  223. Tressage 2items
  224. Twenty-4 10items
  225. Type XX - XXI - XXII 1item
  226. Vanguard 15items
  227. Vintage Daytona 3items
  228. Watch Link 1item
  229. World Time 2items
  230. Yacht-Master 18items
  231. Yacht-Master II 6items
  232. Chronometre Souverain Havana 1item
  233. Fifty Fathoms 1item
  234. Master Square 1item
  235. RM 011 AK RG 1item
Case Material
  1. 18K Rose Gold 8items
  2. 18K Rose Gold & Stainless Steel 5items
  3. 18K White Gold 10items
  4. 18K White Gold & Stainless Steel 3items
  5. 18K Yellow Gold 6items
  6. 18K Yellow Gold & Stainless Steel 1item
  7. Platinum 1item
  8. Rose Gold 9items
  9. Stainless Steel 61items
  10. White Gold 2items
  11. Yellow Gold 1item
Case Size
  1. 31MM 83items
  2. 34MM 1item
  3. 40MM 4items
  4. 42MM 1item
  5. 44MM 18items
Price Range
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