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SHOP FOR RICHARD MILLE, AUDEMARS PIGUET, & MORE

Located in the heart of Manhattan’s world-famous Diamond District, Avi & Co. is a family-owned luxury watch retailer known for its exceptional selection, personalized service, and global clientele. With additional showrooms in Miami and Aspen, Avi & Co. brings its unparalleled watch-buying experience to discerning customers across the country. We specialize in unworn, pre-owned and hard-to-find luxury timepieces from some of the world’s most prestigious brands, including Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and our own exclusive Avi & Co. collection. Whether you're a seasoned collector or a first-time buyer, our team of expert Sales Associates ensures a smooth, stress-free experience.
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  1. Chronometre Souverain
  2. Five Time Zone
  3. Astronomic Souveraine
  4. Datejust 28
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64 Items

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  1. 279171-018 Rolex 8808
    Rolex Lady-Datejust 279171, Jubilee, Steel & 18K Rose Gold, MOP Diamon - Avi & Co. 1
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 28 mm
    $22,000

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  2. 279173-010 Rolex 8794
    Rolex Datejust 28
    Rolex Datejust 28

    279173, Stainless Steel & 18K Yellow Gold, White Roman Dial, 28 mm (2026)

    279173, Stainless Steel & 18K Yellow Gold, White Roman Dial, 28 mm (2026)
    $17,900

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  3. 279178-005 Rolex 8231
    Rolex Datejust 28
    Rolex Datejust 28

    279178, 18K Yellow Gold, Champagne Diamond Dial, Presidential Bracelet, 28 mm (2026)

    279178, 18K Yellow Gold, Champagne Diamond Dial, Presidential Bracelet, 28 mm (2026)
    $42,400

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  4. 279381RBR-008 Rolex 8037
    Rolex Datejust 28
    Rolex Datejust 28

    279381RBR, Stainless Steel & 18K Rose Gold, White Roman Dial, Jubilee Bracelet, 28 mm

    279381RBR, Stainless Steel & 18K Rose Gold, White Roman Dial, Jubilee Bracelet, 28 mm
    $25,000

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  5. 279178-003 Rolex 7917
    Rolex Datejust 28
    Rolex Datejust 28

    279178, 18K Yellow Gold, Diamond Pave Roman Dial, Jubilee Bracelet, 28 mm

    279178, 18K Yellow Gold, Diamond Pave Roman Dial, Jubilee Bracelet, 28 mm
    $58,700

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  6. 279174-009 Rolex 7755
    Rolex Datejust 28
    Rolex Datejust 28

    279174, Stainless Steel, Silver Diamond Dial, Jubilee Bracelet, 28 mm

    279174, Stainless Steel, Silver Diamond Dial, Jubilee Bracelet, 28 mm
    $17,900

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  7. 279171-017 Rolex 7712
    Rolex Datejust 28 279171, Steel & 18K Rose Gold, Green Diamond Dial, 28 mm - Avi & Co. 1
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Olive Green Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Olive Green Diamond Dial, Jubilee Bracelet, 28 mm
    $19,900

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  8. 279171-013 Rolex 6787
    Rolex Datejust 28
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Green Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Green Diamond Dial, Jubilee Bracelet, 28 mm
    Regular Price $19,900 Special Price $19,400

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  9. 279178-004 Rolex 6536
    Rolex Lady-Datejust 279178, 18K Yellow Gold, Champagne Index Dial, 28 mm - Avi & Co. 1
    Rolex Datejust 28

    279178, 18K Yellow Gold, Champagne Index Dial, Jubilee Bracelet, 28 mm

    279178, 18K Yellow Gold, Champagne Index Dial, Jubilee Bracelet, 28 mm
    $43,900

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  10. 279171-016 Rolex 3988
    Rolex Datejust 28
    Rolex Datejust 28

    279171, Stainless Steel & 18K Rose Gold, Purple Diamond Dial, Jubilee Bracelet, 28 mm

    279171, Stainless Steel & 18K Rose Gold, Purple Diamond Dial, Jubilee Bracelet, 28 mm
    $19,900

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  11. JACOB07003 Jacob & Co. 3210
    Jacob & Co. Five Time Zone
    Jacob & Co. Five Time Zone

    H24, 18K White Gold, Diamond Baguette Case, Multi Color Dial, 47 mm

    H24, 18K White Gold, Diamond Baguette Case, Multi Color Dial, 47 mm
    $137,800

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  12. G0AST-SPY-001 F.P. Journe 8397
    F.P. Journe Astronomic Souveraine
    F.P. Journe Astronomic Souveraine

    AST, Stainless Steel, Whitened Guilloche Silver Dial, 44 mm

    AST, Stainless Steel, Whitened Guilloche Silver Dial, 44 mm
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  13. G0CS-SPY-008 F.P. Journe 8392
    F.P. Journe Chronometre Souverain
    F.P. Journe Chronometre Souverain

    CS, 18K Rose Gold, Blue Guilloche Silver Dial, 40 mm

    CS, 18K Rose Gold, Blue Guilloche Silver Dial, 40 mm
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  14. G0CS-SPY-007 F.P. Journe 8391
    F.P. Journe Chronometre Souverain
    F.P. Journe Chronometre Souverain

    CS, Platinum, Blue Guilloche Silver Dial, 40 mm

    CS, Platinum, Blue Guilloche Silver Dial, 40 mm
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  15. G0CS-SPY-006 F.P. Journe 8375
    F.P. Journe Chronometre Souverain Havana
    F.P. Journe Chronometre Souverain Havana

    Platinum, Brown Dial, 40 mm

    Platinum, Brown Dial, 40 mm
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  16. G0CS-SPY-005 F.P. Journe 8364
    F.P. Journe Chronometre Souverain Havana
    F.P. Journe Chronometre Souverain Havana

    18K Rose Gold, Brown Dial, 40 mm

    18K Rose Gold, Brown Dial, 40 mm
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  17. G0CS-SPY-004 F.P. Journe 8363
    F.P. Journe Chronometre Souverain
    F.P. Journe Chronometre Souverain

    18K Rose Gold, Silver Dial, 40 mm

    18K Rose Gold, Silver Dial, 40 mm
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  18. G0CS-SPY-003 F.P. Journe 8362
    F.P. Journe Chronometre Souverain
    F.P. Journe Chronometre Souverain

    CS, Platinum, Silver Dial, 40 mm

    CS, Platinum, Silver Dial, 40 mm
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64 Items

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Now Shopping by
  1. Chronometre Souverain
  2. Five Time Zone
  3. Astronomic Souveraine
  4. Datejust 28
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Shopping Options
Condition
  1. Pre-Owned 6items
  2. Unworn 58items
Dial Color
  1. Blue 2items
  2. Brown 3items
  3. Champagne 7items
  4. Chocolate 5items
  5. Diamond Pave 1item
  6. Green 6items
  7. Grey 3items
  8. Mother of Pearl 9items
  9. Multi Color 1item
  10. Pink 5items
  11. Pink Gold 2items
  12. Purple 3items
  13. Rose Gold 2items
  14. Silver 12items
  15. White 3items
Brand
  1. Rolex 53items
  2. F.P. Journe 10items
  3. Jacob & Co. 1item
Model
  1. Air-King 3items
  2. Alpine Eagle 1item
  3. Annual Calendar 2items
  4. Aquanaut 33items
  5. Aquatimer 1item
  6. Astronomic Souveraine 1item
  7. Automatique 2items
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  22. Challenge 1item
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  26. Chronometer 1item
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  28. Chronometre Bleu 1item
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  30. Chronometre Optimum 2items
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  32. Cintree Curvex 2items
  33. Classic Fusion 3items
  34. Code 11.59 37items
  35. Complications 47items
  36. Concept 2items
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  40. Datejust 26 3items
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  42. Datejust 31 83items
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  44. Datejust 36 105items
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  55. Eagle 1item
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  59. Epic X Chrono 1item
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  64. Fastrider Black Shield 1item
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  77. Halo 1item
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  79. Heritage 2items
  80. Historiques 222 2items
  81. Hue By Avi & Co. 8items
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  122. Oyster Perpetual 36 10items
  123. Oyster Perpetual 41 11items
  124. Panthere 2items
  125. Pasha 2items
  126. Patrimony 2items
  127. Pearlmaster 1item
  128. Perpetual 1908 1item
  129. Perpetual Calendar 1item
  130. Pershing 1item
  131. Pilot's 1item
  132. Polaris 1item
  133. Portugieser 1item
  134. Quantieme Perpetuel 6items
  135. Radiomir 4items
  136. Rattrapante 7items
  137. Repetition Souveraine 1item
  138. Reverso Tribute Chronograph 1item
  139. Reverso Duoface Small Seconds 1item
  140. Reverso Tribute Monoface Small Seconds 1item
  141. RM 004 1item
  142. RM 005 2items
  143. RM 007 2items
  144. RM 010 4items
  145. RM 011 23items
  146. RM 016 3items
  147. RM 022 1item
  148. RM 023 1item
  149. RM 028 3items
  150. RM 029 3items
  151. RM 030 8items
  152. RM 032 3items
  153. RM 033 1item
  154. RM 035 2items
  155. RM 037 8items
  156. RM 052 2items
  157. RM 055 5items
  158. RM 88 1item
  159. RM 07-01 14items
  160. RM 07-04 5items
  161. RM 11-01 1item
  162. RM 11-02 2items
  163. RM 11-03 13items
  164. RM 11-04 1item
  165. RM 11-05 1item
  166. RM 12-01 1item
  167. RM 17-01 3items
  168. RM 21-02 1item
  169. RM 27-01 1item
  170. RM 27-03 1item
  171. RM 27-05 1item
  172. RM 30-01 4items
  173. RM 33-02 1item
  174. RM 33-03 1item
  175. RM 35-01 1item
  176. RM 35-02 3items
  177. RM 35-03 3items
  178. RM 37-01 1item
  179. RM 38-01 1item
  180. RM 40-01 1item
  181. RM 41-01 1item
  182. RM 43-01 1item
  183. RM 52-06 2items
  184. RM 55-01 3items
  185. RM 56-01 1item
  186. RM 56-02 1item
  187. RM 61-01 3items
  188. RM 65-01 8items
  189. RM 67-01 5items
  190. RM 67-02 6items
  191. RM 68-01 1item
  192. RM 72-01 3items
  193. RM 75-01 3items
  194. RM UP-01 Ferrari 1item
  195. Roadster 4items
  196. Rotonde de Cartier Tourbillon 1item
  197. Royal Oak 242items
  198. Royal Oak Concept 14items
  199. Royal Oak Offshore 86items
  200. Santos 100 1item
  201. Santos de Cartier 5items
  202. Santos Dumont 1item
  203. Sar Mission Time 1item
  204. Sea-Dweller 6items
  205. Serpenti Spiga 1item
  206. Sky-Dweller 46items
  207. Skyracer Raven Chronograph 1item
  208. Sonnerie Souveraine 1item
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  210. Spirit of Big Bang 5items
  211. Spring Drive 1item
  212. Sport Collection 2items
  213. Submariner 22items
  214. Super Avenger 2 1item
  215. Super Ocean Heritage II 1item
  216. Submersible 1item
  217. Tank A Guichets 3items
  218. Tank Louis 1item
  219. Titan Hawk 1item
  220. Tourbillon 1item
  221. Tourbillion Souverain 6items
  222. Traditionnelle 1item
  223. Tressage 2items
  224. Twenty-4 10items
  225. Type XX - XXI - XXII 1item
  226. Vanguard 15items
  227. Vintage Daytona 3items
  228. Watch Link 1item
  229. World Time 2items
  230. Yacht-Master 18items
  231. Yacht-Master II 6items
  232. Chronometre Souverain Havana 1item
  233. Fifty Fathoms 1item
  234. Master Square 1item
  235. RM 011 AK RG 1item
Case Material
  1. 18K Rose Gold 5items
  2. 18K Rose Gold & Stainless Steel 3items
  3. 18K White Gold 1item
  4. 18K Yellow Gold 4items
  5. 18K Yellow Gold & Stainless Steel 1item
  6. Platinum 5items
  7. Stainless Steel 43items
  8. White Gold 1item
  9. Yellow Gold 1item
Case Size
  1. 28MM 53items
  2. 39MM 2items
  3. 40MM 8items
  4. 47MM 1item
Movement
  1. Automatic Self-winding 56items
  2. Manual Winding 8items
Price Range
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