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Rolex Datejust

The Rolex Datejust, first introduced in 1945, stands as a landmark in the evolution of watchmaking, ingeniously combining Rolex’s groundbreaking innovations. Today, it is a central piece in the collection of Rolex watches, a testament to Rolex's unwavering commitment to combining functionality with elegance.

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126334-083 Rolex 9048

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, White Roman Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, White Roman Dial, Jubilee Bracelet, 41 mm (2026)

$17,200 17200.00

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126334-082 Rolex 9025

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Silver Index Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Silver Index Dial, Jubilee Bracelet, 41 mm (2026)

$17,200 17200.00

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126334-084 Rolex 9019

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Green Index Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Green Index Dial, Jubilee Bracelet, 41 mm (2026)

$19,900 19900.00

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126334-081 Rolex 9018

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Green Index Dial, Oyster Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Green Index Dial, Oyster Bracelet, 41 mm (2026)

$17,600 17600.00

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126334-080 Rolex 9011

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Black Index Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Black Index Dial, Jubilee Bracelet, 41 mm (2026)

$17,900 17900.00

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126334-078 Rolex 8909

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Blue Roman Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Blue Roman Dial, Jubilee Bracelet, 41 mm (2026)

$18,200 18200.00

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126334-077 Rolex 8903

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Blue Index Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Blue Index Dial, Jubilee Bracelet, 41 mm (2026)

$18,400 18400.00

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279174-011 Rolex 8901

Rolex Datejust 28
279174, Stainless Steel & 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 28 mm (2026)
279174, Stainless Steel & 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 28 mm (2026)

$17,900 17900.00

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278274-019 Rolex 8812

Rolex Datejust 31
278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Oyster Bracelet, 31 mm (2026)
278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Oyster Bracelet, 31 mm (2026)

$16,900 16900.00

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278274-018 Rolex 8810

Rolex Datejust 31
278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Jubilee Bracelet, 31 mm (2026)
278274, Stainless Steel & 18K White Gold, Pink Diamond Dial, Jubilee Bracelet, 31 mm (2026)

$17,900 17900.00

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126334-076 Rolex 8786

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Silver Index Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Silver Index Dial, Jubilee Bracelet, 41 mm (2026)

$17,400 17400.00

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278274-017 Rolex 8680

Rolex Datejust 31
278274, Stainless Steel & 18K White Gold, Silver Diamond Dial, Jubilee Bracelet, 31 mm (2026)
278274, Stainless Steel & 18K White Gold, Silver Diamond Dial, Jubilee Bracelet, 31 mm (2026)

$17,400 17400.00

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126334-073 Rolex 8550

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 41 mm
126334, Stainless Steel & 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 41 mm

$21,500 21500.00

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126284RBR-005 Rolex 8372

Rolex Datejust 36
126284RBR, Stainless Steel & 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 36 mm (2026)
126284RBR, Stainless Steel & 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 36 mm (2026)

$29,100 29100.00

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126234-044 Rolex 6668

Rolex Datejust 36
126234, Stainless Steel & 18K White Gold, Blue Index Dial, Oyster Bracelet, 36 mm
126234, Stainless Steel & 18K White Gold, Blue Index Dial, Oyster Bracelet, 36 mm

$14,800 14800.00

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G0126334-SPY-001 Rolex 8269

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Green Ombre Dial, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Green Ombre Dial, 41 mm (2026)

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G0126234-040 Rolex 8030

Rolex Datejust 36
126234, Stainless Steel, White MOP Diamond Dial, Oyster Bracelet, 36 mm
126234, Stainless Steel, White MOP Diamond Dial, Oyster Bracelet, 36 mm

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G0126334-071 Rolex 7387

Rolex Datejust 41
126334, Stainless Steel & 18K White Gold, Wimbledon Slate Roman Dial, Jubilee Bracelet, 41 mm (2026)
126334, Stainless Steel & 18K White Gold, Wimbledon Slate Roman Dial, Jubilee Bracelet, 41 mm (2026)

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This model, which marked the 40th anniversary of Rolex, brought together the durability of the waterproof Oyster case with the efficiency of the perpetual self-winding movement. A significant breakthrough was the addition of the date function, presented in a window on the dial—a first for wrist chronometers. Originally crafted in 18-karat yellow gold, the Datejust transcended traditional watch design, appealing to both men and women, leading to the advent of the Lady Datejust in 1957.

Tracing the broader strokes of Rolex’s history, the brand has been synonymous with precision and innovation since its inception in 1905. Rolex's legacy is built upon a series of pioneering achievements, from creating the world's first waterproof wristwatch to setting new standards in self-winding technology. Each Rolex watch is a narrative of advanced engineering and meticulous craftsmanship, revered across the globe by watch enthusiasts and collectors alike. The essence of Rolex extends beyond mere timekeeping; it represents a legacy of enduring style and excellence, consistently setting the bar in the luxury watchmaking industry.

The Datejust has carved its niche as a timeless classic in Rolex's illustrious history. It’s a model that eloquently speaks to the brand's heritage of innovation while showcasing a design that is both contemporary and steeped in tradition. This watch is a piece of history that melds technical brilliance with aesthetic finesse, appealing to a diverse range of tastes and lifestyles. Its evolution and continued popularity underscore this model’s enduring appeal, making it a quintessential choice for those who value a blend of classic elegance and modern sophistication.

Design and Aesthetics of Rolex Datejust

Renowned for its elegant design, this Rolex is characterized by a balance of classic and contemporary elements. The watch is distinguished by its clean and functional dial, minimalistic bezel, and the famous Jubilee bracelet with its five-piece link construction. The harmonious combination of these elements renders the Datejust not just a timepiece, but a symbol of refinement and sophistication. Its design has evolved over the years, with Rolex introducing various dial colors and decorations, yet it has always remained true to its original, understated elegance.

Refined Design Elements

Oyster Case: The hallmark of Rolex's design, the Oyster case is an engineering feat, offering robustness and water resistance up to 100 meters. This feature is achieved through a unique case architecture involving a screw-down case back and winding crown.
Cyclops Lens: Positioned over the date display, the Cyclops lens is a magnifying feature that enhances legibility by 2.5 times. This practical addition is not only functional but also adds to the distinctive appearance of the watch.
Jubilee Bracelet: First introduced specifically for the Datejust in 1945, the Jubilee bracelet is celebrated for its aesthetics and comfort. It features five-piece links – a combination of three larger links flanked by smaller links – meticulously designed for a seamless fit.
Fluted Bezel: Initially designed as a functional component to screw the bezel onto the case for waterproofing, the fluted bezel has evolved into an iconic aesthetic element, often crafted in gold for a luxurious finish.

Selection of Premium Materials

18-karat Yellow Gold: Reserved for the most luxurious models, Rolex’s 18-karat yellow gold offers a rich, warm hue and radiates a timeless appeal, adding a touch of opulence.
Oystersteel: Exclusive to Rolex, Oystersteel is a high-performance alloy known for its exceptional durability and polished finish, offering resistance to both corrosion and scratches.
Sapphire Crystal: The face is protected by a sapphire crystal, known for its scratch resistance and clarity. This material ensures long-lasting durability and optimal legibility under all conditions.

A Spectrum of Models in the Datejust Collection

126333: A popular model combining Oystersteel and yellow gold, featuring a striking champagne dial.
126234: Known for its sleek design with a white gold fluted bezel and an Oystersteel case and bracelet.
278271: Distinctive for its Everose gold and Oystersteel combination, offering a modern yet timeless appeal.
126200: A pure Oystersteel model with various dial options, appealing for its classic and versatile look.

Advanced Functional Capabilities

Perpetual Movement: At the core of this watch is Rolex’s perpetual, self-winding movement, ensuring precise and reliable timekeeping. This mechanism is a testament to Rolex’s commitment to perpetual innovation.
Twinlock Winding Crown: Features the Twinlock double waterproofness system, where two sealed zones (one inside the tube, another inside the crown) ensure water resistance.
Superlative Chronometer Certification: Undergoes rigorous testing and is certified for its precision, ensuring an accuracy of -2/+2 seconds per day, surpassing the norms of the watchmaking industry.

Unparalleled Movement

The Datejust's movement is a marvel of horological engineering, embodying Rolex's relentless pursuit of precision and reliability. At its heart lies the perpetual, mechanical self-winding movement, a signature innovation of Rolex that negates the need for manual winding. This movement is not only a technical achievement but also a representation of Rolex's commitment to creating timepieces that offer both convenience and accuracy. The inclusion of the Parachrom hairspring exemplifies Rolex's dedication to enhancing the movement's resistance to shocks and magnetic fields, further bolstering the watch's precision. Additionally, the movement boasts a Superlative Chronometer certification, reaffirming its status as a timepiece of exceptional accuracy, deviating no more than -2/+2 seconds per day.

The Enduring Legacy

Introduced in 1945, the Datejust marked a turning point in watchmaking history with its pioneering features. As Rolex's 40th-anniversary celebration model, it was the first wristwatch to feature an automatically changing date function on the dial. This innovation brought a new level of functionality to wristwatches, changing how people interacted with their timepieces daily. Its arrival coincided with a period of rapid technological advancement and post-war optimism, making the Datejust emblematic of progress and forward-thinking.

In the decades following its release, the Datejust's influence extended beyond its initial innovation. It became a model often imitated in design and functionality by other watchmakers, setting new standards in the industry. The Datejust's combination of Rolex's Oyster case - known for its durability and water resistance - and the perpetual self-winding movement, underscored the brand's commitment to combining practicality with luxury. This blend of innovation and style made the Datejust not just a popular choice among watch enthusiasts but also a symbol of Rolex's enduring impact on the global watchmaking landscape.

Design Evolution

1945: Initial release with a waterproof Oyster case and a date window.
1950s: Introduction of the Cyclops lens on the crystal, enhancing date readability.
Late 1950s: Debut of the Lady Datejust, a smaller, more feminine version.
1970s: Expansion of material choices, including combinations of steel and gold.
2000s: Updates in bracelet designs and the introduction of new dial colors.
Recent Years: Inclusion of advanced materials like ceramics in bezels.

Timeless Appeal

This design has outlived countless trends, maintaining its relevance and desirability over the decades. Its blend of functionality, elegance, and adaptability makes it a perennial favorite among watch enthusiasts.

The Art of Craftsmanship and Innovation

The Datejust series is a culmination of exceptional craftsmanship and technological advancement, a beacon of Rolex's commitment to precision watchmaking. Each watch is a product of meticulous construction, where traditional watchmaking skills harmonize with modern technological innovations. The watch's assembly involves skilled artisans who carefully place every component, ensuring that each movement operates flawlessly. The use of high-precision machines for intricate tasks, like setting the jewels and calibrating the balance wheel, showcases Rolex's blend of artisanship with technology.

What sets this watch apart is its self-winding mechanical movement, crafted with the highest precision. Rolex's commitment to in-house production allows for extensive quality control at every production stage, from the casting of gold alloys to the assembly of the movements. This approach ensures that each Datejust meets Rolex’s stringent standards, not just in terms of aesthetics, but also in functionality and durability.

Collectors Appeal and Celebrity Sightings

The Datejust is not only a marvel of watchmaking but also a significant investment piece. Known for its stable or appreciating resale value, the Datejust is a popular choice among collectors. Its timeless design and Rolex's reputation for durability and precision ensure that the watch retains its value over the years. This aspect is particularly enticing to collectors and investors who see the Datejust as more than a watch, but as a piece of history that holds its worth.

Celebrities and the Rolex Datejust

Roger Federer: Tennis legend, known for his unparalleled achievements in the sport, often spotted with a Datejust.
Jennifer Aniston: Acclaimed actress, recognized for her role in "Friends" and her elegant style, frequently seen wearing a Datejust.
Martin Luther King Jr.: Iconic civil rights leader, known for his profound impact on history, owned and wore a Datejust.
Winston Churchill: Former British Prime Minister, a pivotal figure in history, notably wore a Datejust.
Ellen DeGeneres: Popular TV host and comedian, known for her dynamic personality, often chooses a Datejust.
Dalai Lama: Spiritual leader and Nobel laureate, respected for his teachings and peaceful activism, has been seen wearing a Datejust.
Michael Bublé: Internationally renowned singer and songwriter, admired for his classic charm, regularly sports a Datejust.

Adorned by an array of distinguished and influential figures, the Datejust highlights its wide-ranging allure. This timepiece transcends the boundaries of mere accessory, emerging as an emblem of achievement, elegance, and refined taste, firmly woven into the tapestry of culture and fashion.

An Enduring Classic in Fine Watchmaking

The Rolex Datejust, with its rich heritage and continuous evolution, stands as a symbol of luxury and refined craftsmanship. This iconic timepiece is not just a reflection of Rolex's pioneering spirit, but also an embodiment of a legacy that blends functionality with elegance. The versatility of this series is evident in its wide range of models, catering to diverse tastes while maintaining the classic aesthetics that have defined Rolex over the years. It represents a seamless blend of past and present, offering a design that is both contemporary and steeped in history. Each model of the Datejust, from its materials to its intricate mechanics, speaks volumes about the meticulous attention to detail and the relentless pursuit of perfection that Rolex is known for.

The Datejust’s allure goes beyond its technical mastery, capturing the essence of personal achievement and timeless style. It is a watch that appeals not only to watch enthusiasts but also to those who appreciate the finer things in life. The elegance of this watch lies in its simplicity and the subtle sophistication it brings to any attire. Whether it's a symbol of personal milestones or a testament to one’s taste in luxury, the Rolex Datejust remains a coveted accessory for discerning individuals around the globe.

Avi & Co. – Your Destination for Rolex Datejust Watches

As specialists in luxury watches, Avi & Co. is proud to offer an exquisite collection of Rolex Datejust watches. Our selection, curated with the utmost care, features various models of the Datejust, each embodying the elegance and sophistication synonymous with Rolex. At Avi & Co., we understand the significance of a luxury timepiece in one's collection. As the premier retailer for Rolex watches in NYC, we are dedicated to providing our clients with a unique and memorable shopping experience, whether you are adding to your collection or selecting your very first Rolex. Visit us Online or at our boutiques in NYC, Miami, and Aspen.

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