6 Watches for Women This Summer: Editor’s Picks

Here at Avi & Co., we are much more than just a luxury watch retailer. It is also our job to stay in the know regarding fashion and accessory trends, particularly those in the world of watches and jewelry. We have a finger on the pulse of the current luxury watch market, and we make it our business to understand which watches are currently hot, which styles are seeing a resurgence, and which brand-new innovations are catching the eyes of collectors.

We specialize in well-known luxury brands like Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. We have even launched three of our own Avi & Co. branded watch lines that up the ante on sparkle and shine. When you are confronted with such an incredible inventory of five-star pieces, it can feel daunting to decide which glamorous watch you want to take home with you. But do not worry; we have got you covered.

Today, we are taking a closer look at some of this summer’s hottest watch trends for women. Whether you want to emulate classic feminine style icons like Taylor Swift or show off an edgier flair like Mary-Kate Olsen, we have put together the definitive list of the best watches for women this summer. For every wrist and every walk of life, there is a watch for you on this list.

Wonder which watch trends to, well, watch this summer? Our team at Avi & Co. has put together just the insights you need.

First off, there is the mini watch trend. We saw it when Simone Biles and Serena Williams both rocked petite Audemars Piguet Royal Oak watches at the 2025 Met Gala. Mini watches made a splash at this year’s Cannes Film Festival, too. There, we saw the trend blooming on fashion icons of both genders. From A$AP Rocky’s 36 mm Patek Philippe Nautilus to Elle Fanning’s teeny tiny Cartier Baignoire, it is clear that smaller watches are winning out in current celebrity style.

That said, smaller is not always better. The boyfriend watch trend remains all the rage, and many female A-listers are sticking to their guns and rocking oversized timepieces. Whichever way you swing, it is clear that watch diameters are a key way to make a statement in this year’s wristwear environment.

Another trend on our radar is earthy green hues. Marie Claire reports that khakis, olives, and military greens are back in style. We are noticing an uptick in interest when it comes to green watches, too. Whether you are looking for a neon piece that will turn heads as you walk down the street or a more subdued forest green style, we can help you find the perfect piece at Avi & Co. We have three boutique showroom locations where we can assist you, located in Miami, Aspen, and New York City.

A number of this summer’s fashion trends wax nostalgic. From jelly sandals to shell necklaces and bohemian-inspired tassels, we are seeing a return to simpler days. But that does not mean minimalism! In fact, it is quite the opposite. We are seeing more maximal colors, patterns, and silhouettes on runways across the world. Embrace a bold, vivacious summer by channeling these trends in your wardrobe. For a versatile, timeless look, integrate a pop of color into an outfit through smaller accessories like your watch!

Are you ready to hit the ground running with our six favorite watches for women this summer? All of them are designer, and all of them are delectable. Take a look right here.

If you are hoping to show off the mini watch trend this summer, look no further than this gorgeous and petite Cartier timepiece. The Panthere is a favorite of celebrities and street style spotters across U.S. cities and abroad. Taylor Swift rocked a diamond-studded Panthere while out for dinner with football star Travis Kelce, and the watch was quickly dubbed the “date night watch.” With a dial measuring just 17 mm, it is the perfect piece to stay on trend.

We love this stainless steel model, which has the line’s classic square face. The dial is set with rosy mother of pearl, adding an element of effervescent beauty that evokes a summer sunset over the ocean. The stainless steel bracelet is flexible, versatile, and comfortable; this watch can easily be dressed up or down. In short, you cannot go wrong with the Cartier Panthere. Both on-trend and timeless, this chic piece is a staple of any it girl’s summer wardrobe.

There is nothing like summer love, and this Richard Mille watch certainly has us crushing hard. The RM 07-01 is a striking example of Richard Mille’s unique and captivating jewelry watches. Crafted from prestigious 18K rose gold and set with countless diamonds, the watch showcases the brand’s classic tonneau-shaped face. The bracelet has a woven, chain-like look that makes for an elegant complement to any summer outfit.

Richard Mille loves a transparent dial, and this watch is no exception. On the edges of the face, surrounding its diamond-set center, you can catch a glimpse of the inner workings that power this mechanically impressive timepiece. This watch relies on the automatic CRMA2 movement, which is an architectural marvel built for both pristine aesthetics and incredible functionality. From every angle, the RM 07-01 displays a sparkling brilliance that you will not find just anywhere. Whether you are wearing this watch as an everyday staple or a black-tie accessory, you will feel like the luckiest woman in the room.

Mini watches might be trending, but that does not mean you cannot make a statement with an oversized timepiece. Our pick? This gorgeous Audemars Piguet Royal Oak watch, which honors the 50th anniversary of the Royal Oak collection. The case is crafted from 18K rose gold, a warm and inviting hue that perfectly complements the rich navy blue of the dial and leather strap. This watch is the perfect nod to classic horology. The Royal Oak line first premiered in 1972 and was met with skepticism. After all, how could a stainless steel sports watch really be branded as luxury?

Clearly, the skepticism did not last long. The Royal Oak line became an overnight sensation and is now considered one of the most desirable watches on the secondary market today. This gorgeous rose gold watch shows off the line’s classic octagonal bezel and exposed screws, which are meant to evoke a diver’s helmet. It offers an impressive 70-hour power reserve, meaning you will be on time for every event in your busy summer calendar.

Talk about a watch worth drooling over! This Rolex Day-Date combines virtually all of our favorite Rolex features in one stylish 18K yellow gold case. First off, the Day-Date model is one of the most renowned dress watches in history and is even a favorite of many U.S. presidents. What is sexier than a modern woman reclaiming the look of a truly presidential watch? We love the chic functionality of this timeless watch, which displays the day of the week at the 12 o’clock position and the day of the month at the 3 o’clock position.

The gold watch shows off an emerald green dial that perfectly encapsulates this summer’s color trends. Plus, it adds some additional sparkle in the diamond-set bezel and ups the ante even further with its highly desirable Jubilee bracelet. With Roman numeral hour markers and rich, royal hues, this is genuinely a watch fit for a world leader.

The Patek Philippe Nautilus Haute Joallerie collection is a must-have for any modern woman. These diamond-set watches are available in a variety of different metals, but all of them have one thing in common: They showcase the world’s most prestigious stone perfectly. Diamonds are a girl’s best friend, as the saying goes. With this watch, that has never been more true.

This 35 mm timepiece is the perfect size for any wearer’s wrist. It is adorned with over 2,500 diamonds, making for a sparkling effect in any room. You will be sure to turn heads when you rock this striking yet versatile piece of history.

If you are loving the fully iced-out look, then you will likely fall head over heels for this gorgeous piece from Avi & Co. The Iced Collection was our first branded line, initially released in 2023, and has received much acclaim from the horological world at large. We love the 37 mm silhouette for women, as the size falls in that perfect middle zone between too large and too small. The Iced Collection watches are also available in 40 mm and 44 mm case sizes and in both 18K white gold and 18K rose gold.

If you love the Iced Collection watch, do not forget to shop the Frosted Collection and Hue Collection, too.

At Avi & Co., we are here to help you find the perfect watch for your summer plans. Stop into one of our three boutique locations, and you will receive premier service from our knowledgeable and caring team. We cannot wait to meet you and welcome you into our family.

Make your appointment to shop with us today!