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Stay up to date with the latest Avi & Co. news articles, media features, and press releases. From Forbes to Entertainment Tonight, Robb Report, and WatchPro, Avi & Co. continues to capture attention across the world of luxury watches and fine jewelry. Our curated collection of high-end timepieces and our reputation for personalized service have made Avi & Co. a trusted name among collectors and celebrities alike.

Explore the latest coverage to discover how Avi & Co. is redefining the standard for luxury retail, offering rare and exclusive pieces from iconic brands like Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. Each article showcases our passion for craftsmanship, innovation, and exceptional client experiences. Stay informed with the newest Avi & Co. news, media mentions, and features as we continue to make headlines in the world of horology.

  • Floyd Mayweather Is The First To Own Avi & Co.’s $1 Million Hue Watch Collection

    When you have a taste for the finer things in life, much like boxing legend Floyd Mayweather, it’s no surprise that your watch collection reflects that same level of extravagance. The retired undefeated champion recently made headlines by becoming the first person in the world to own the complete Avi & Co. Hue collection, a stunning assortment valued at an astonishing $1 million. This remarkable acquisition not only underscores Mayweather’s penchant for luxury but also solidifies his status as a...

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  • Avi & Co. Expands Its Hue Collection With Three New Bold Timepieces

    At the heart of each Hue timepiece is the Swiss automatic ETA 2892-A2 movement, known for its durability, precision, and smooth operation. This robust movement makes the watches ideal for both daily wear and special occasions, ensuring that performance and luxury go hand-in-hand. With a 44mm case size.Luxury watch and fine jewelry brand Avi & Co. has just dropped three new additions to its Hue Collection, a line that masterfully fuses bold design with precious gemstones. Following the successful launch...

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  • Floyd Mayweather Hangs W/ Travis Scott At Concert ... VIP Treatment!!!

    Floyd Mayweather got some one-on-one time with Travis Scott at the rapper's wild show in Milan this week ... getting backstage access to the whole concert. TMZ Sports has learned -- La Flame's team welcomed the boxing legend with open arms at his "Circus Maximus" tour stop in Italy ... making sure to give him the VIP treatment. The show was so lit, nearby citizens thought the area was experiencing an earthquake as Scott performed his banger "FE!N" a whopping...

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EDITOR'S DESK

Picks from the Floor.

A short list curated each week by Avi and the Editorial Desk — the one piece, the one essay, and the one collector to watch.

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  • THE PIECE

    The Unique Beauty of Yellow Diamond Jewelry

    What Makes Yellow Diamonds Special

  • THE ESSAY

    Modern Sports Watches That Push the Boundaries of Haute Horlogerie

    The Legacy of the Luxury Sports Watch

  • THE COLLECTOR

    WatchTime NY: Highlights and Takeaways for Collectors

    WatchTime New York 2026: Event Recap

VIEW ALL
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