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Stay up to date with the latest Avi & Co. news articles, media features, and press releases. From Forbes to Entertainment Tonight, Robb Report, and WatchPro, Avi & Co. continues to capture attention across the world of luxury watches and fine jewelry. Our curated collection of high-end timepieces and our reputation for personalized service have made Avi & Co. a trusted name among collectors and celebrities alike.

Explore the latest coverage to discover how Avi & Co. is redefining the standard for luxury retail, offering rare and exclusive pieces from iconic brands like Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. Each article showcases our passion for craftsmanship, innovation, and exceptional client experiences. Stay informed with the newest Avi & Co. news, media mentions, and features as we continue to make headlines in the world of horology.

  • Luxury watch retailer Avi & Co. opens Aspen boutique

    Avi & Co., a destination for luxury timepieces and fine jewellery, has announced the opening of its new boutique in Aspen. A three-day celebration will take place from February 13 to 15, 2025, bringing the finest in watchmaking to the prestigious resort town. Located in Aspen’s vibrant shopping district, the new Avi & Co. boutique blends Colorado’s rugged beauty with refined luxury, and will provide an exceptional shopping experience for both longtime clients and new collectors. The space is designed...

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  • Avi & Co launches new fancy-shaped diamond collection

    Avi & Co. has announced the online launch of its diamond jewelry collection. The luxury fine jewelry brand and retailer’s new collection includes a range of high value rings, necklaces, earrings, and bracelets, each of which feature diamonds. The collection includes both fancy-shaped diamonds and specialty-colored diamonds, with each piece designed to accentuate their inclusion. Every piece of the collection is GIA-certified, marking the highest standards of quality and authenticity. Avi & Co’s collection is available on display and for...

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  • Avi & Co. Expands Its Hue Collection With Three New Bold Timepieces

    At the heart of each Hue timepiece is the Swiss automatic ETA 2892-A2 movement, known for its durability, precision, and smooth operation. This robust movement makes the watches ideal for both daily wear and special occasions, ensuring that performance and luxury go hand-in-hand. With a 44mm case size.Luxury watch and fine jewelry brand Avi & Co. has just dropped three new additions to its Hue Collection, a line that masterfully fuses bold design with precious gemstones. Following the successful launch...

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  • Avi & Co. buys home of former Playboy Club in New York City

    New location, just a stone's throw from Apple's New York flagship store on the southeast corner of Central Park is a statement that Avi & Co. is transforming from a Diamond District trader to a purveyor of luxury watches and jewelry, including his own AH brand. Avi & Co. is moving its New York headquarters and retail space from the Diamond District on 47th Street to 5 East 59th Street, formerly home to the city’s Playboy Club. Owner Avi Hiaeve...

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  • How Avi Hiaeve Of Avi & Co. Built His Burgeoning Brand On Trust And Passion

    Avi Hiaeve, the CEO and Founder of the esteemed luxury watch and jewelry boutique Avi & Co. is at the forefront of the industry, with his finger on the pulse of high-end and custom timepieces and bespoke jewelry. At the helm of the burgeoning brand, Hiaeve’s passion is not only what started the company but is also what leads it today. As a young teenager, Hiaeve moved to New York City with the great tenacity to build something meaningful and...

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  • Famous faces flock to the Miami Design District for Avi & Co. store opening

    Avi Hiaeve, founder and CEO of luxury watch trader Avi & Co., took a shine to Miami after hosting a pop-up retail event in the city in December last year. Temporarily escaping the freezing temperatures of his home city of New York so he could push high-value collectible watches to his clients in the sunshine state, the pop-up attracted big name punters including Scott Storch, El Europeo, Ruggo da Don, and Floyd Mayweather. That experience must have excited Mr Hiaeve...

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  • Avi Hiaeve Celebrates One Decade of Excellence in Luxury Watches

    The crisis laden world has witnessed people shifting their understanding of value-laden goods. Investing in rare and exquisite timepieces is emerging as a consequence of the pandemic ridden world where most are unsure of a bounce-back any time soon. As Avi and Co completes its decade-old journey, owner Hiaeve is focusing on educating people on the hidden value of luxury. There is a distinct line of difference between “luxury” and the associations that we have with “luxurious brands.” By luxury,...

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EDITOR'S DESK

Picks from the Floor.

A short list curated each week by Avi and the Editorial Desk — the one piece, the one essay, and the one collector to watch.

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  • THE PIECE

    The Unique Beauty of Yellow Diamond Jewelry

    What Makes Yellow Diamonds Special

  • THE ESSAY

    Modern Sports Watches That Push the Boundaries of Haute Horlogerie

    The Legacy of the Luxury Sports Watch

  • THE COLLECTOR

    WatchTime NY: Highlights and Takeaways for Collectors

    WatchTime New York 2026: Event Recap

VIEW ALL
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