{"title":"Rolex Datejust 28","description":"\u003cp\u003eSince its introduction, the Rolex Datejust 28 has become a must-have in luxury watches. It offers a perfect blend of classic aesthetics and modern advancements. Rolex has always been known for evolving its designs while maintaining the integrity of its legendary models. And Datejust 28 is no exception. Originally introduced as the Rolex Lady-Datejust in 1957, this model was known for its elegant 26mm case. However, in 2015, Rolex increased the case size to 28mm. This case size increase gives the watch a more contemporary presence while preserving its unmistakable charm. But this update wasn’t just about aesthetics—it also came with a redesigned case structure and an upgraded movement.\u003c\/p\u003e","products":[{"product_id":"rolex-lady-datejust-28-279138rbr-champagne-diamond-dial-279138rbr-001","title":"279138RBR, 18K Yellow Gold, Champagne Diamond Dial, Presidential Bracelet, 28 mm","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eThe Rolex Datejust 28 279138RBR is a refined and luxurious interpretation of the classic Datejust, crafted entirely from 18K yellow gold for a warm and radiant presence on the wrist. Measuring 28 mm, this elegant model features a champagne dial adorned with brilliant diamond hour markers that enhance its timeless beauty and add a touch of sophisticated sparkle. The diamond set bezel further amplifies the watch’s brilliance, showcasing Rolex mastery in precision gem setting and luxurious detailing. Paired with the iconic Presidential bracelet, the watch offers exceptional comfort, fluidity, and an unmistakable aesthetic that reflects the prestige of the Datejust lineage. Powered by the advanced Rolex Caliber 2236, the model delivers outstanding accuracy, durability, and reliable performance. With its exquisite materials, radiant dial, and feminine proportions, the Datejust 28 279138RBR stands as a stunning expression of luxury and enduring Rolex craftsmanship.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55557832016163,"sku":"G0279138RBR-001","price":54900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279138rbr-001_1.jpg?v=1788543784"},{"product_id":"rolex-datejust-279173-champagne-diamond-dial-279173-009","title":"279173, Stainless Steel \u0026amp; 18K Yellow Gold, Champagne Diamond Dial, 28 mm","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eThe Rolex Datejust 28 279173 is a refined expression of timeless elegance and enduring craftsmanship, seamlessly blending classic design with modern precision. Expertly crafted from stainless steel and 18K yellow gold, this sophisticated 28mm timepiece showcases Rolexs signature two-tone Rolesor construction, combining strength with luxurious appeal. The radiant champagne dial is adorned with brilliant diamond hour markers, adding a touch of brilliance while maintaining a balanced and elegant aesthetic. The iconic fluted bezel in yellow gold enhances the watchs distinguished character, while the date display at 3 oclock with the signature Cyclops lens ensures both style and functionality. Paired with the elegant Jubilee bracelet, the design offers exceptional comfort and a graceful fit on the wrist. Powered by the Rolex Caliber 2236 movement, the Datejust 28 delivers outstanding precision, reliability, and a robust power reserve. Blending beauty, versatility, and heritage, this timepiece stands as a true symbol of Rolexs commitment to excellence.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55557837226275,"sku":"G0279173-009","price":15900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279173-009-1.jpg?v=1788543920"},{"product_id":"rolex-datejust-279381rbr-mother-of-pearl-dial-279381rbr-007","title":"279381RBR, Stainless Steel \u0026 18K Rose Gold, Mother Of Pearl Diamond Dial, 28 mm","description":"\u003cp\u003eThe Rolex Datejust 28 reference 279381RBR is an exquisite two-tone ladies watch that pairs robust stainless steel with the warmth of 18K Everose gold. Its 28mm Oyster case is enhanced by a bezel set with brilliant-cut diamonds, adding radiant sparkle to the classic design. The natural mother-of-pearl dial offers a unique iridescent effect, complemented by diamond-set hour markers in Everose gold settings for refined elegance. A date window at 3 oclock, magnified by the Cyclops lens, ensures practicality for daily wear. The Jubilee bracelet, with its five-piece links in steel and rose gold, combines comfort with timeless sophistication. Inside, the Caliber 2236 automatic movement powers the watch with precision, offering a 55-hour power reserve and Rolexs Superlative Chronometer certification. Blending jewelry-like detailing with everyday reliability, the 279381RBR is a stunning expression of the Datejusts legacy.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55558015648035,"sku":"G0279381RBR-007","price":30300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279381rbr-007-1_1.jpg?v=1788547120"},{"product_id":"rolex-datejust-279384-white-mother-of-pearl-dial-279384-001","title":"279384, Stainless Steel, Mother Of Pearl Dial, Diamond Bezel, Jubilee Bracelet, 28 mm","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eThe Rolex Datejust 28 reference 279384 is a dazzling ladies timepiece that combines elegance, precision, and timeless style. Its 28mm Oyster case is crafted from stainless steel and topped with an 18K white gold diamond-set bezel, radiating brilliance from every angle. The mother-of-pearl dial adds a natural iridescent beauty, with each piece offering a unique pattern, further enhanced by diamond-set hour markers for refined luxury. A date display at 3 oclock, magnified by the Cyclops lens, provides practical functionality while maintaining Rolexs balanced design. The Jubilee bracelet in stainless steel adds comfort and distinction with its five-link construction and concealed Crownclasp. Powered by the Caliber 2236 automatic movement, this model delivers exceptional accuracy, a 55-hour power reserve, and Rolexs Superlative Chronometer certification. With its blend of precious details and iconic craftsmanship, the 279384 is a perfect expression of feminine sophistication in the Datejust collection.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55558016794915,"sku":"G0279384-001","price":27400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279384-001-1.jpg?v=1788547147"},{"product_id":"rolex-datejust-279171-pink-gold-roman-dial-279171-014","title":"279171, Stainless Steel \u0026 18K Rose Gold, Pink Gold Roman Dial, Jubilee Bracelet, 28 mm","description":"\u003cp\u003eThe Rolex Datejust 28 reference 279171 is an elegant two-tone ladies watch that unites durability with timeless sophistication. Its 28mm Oyster case is crafted from stainless steel and complemented by an 18K Everose gold fluted bezel, adding warmth and refinement to the design. The pink dial is adorned with classic Roman numerals in Everose gold, creating a feminine yet traditional aesthetic. A date display at 3 oclock, magnified by the Cyclops lens, provides practical functionality. The Jubilee bracelet, with its five-piece links in steel and rose gold, ensures exceptional comfort and a luxurious appearance. Inside, the Caliber 2236 automatic movement powers the watch, delivering precision, a 55-hour power reserve, and Rolexs Superlative Chronometer certification. Graceful and versatile, the 279171 is a perfect companion for daily wear and formal occasions alike.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55558031671587,"sku":"G0279171-014","price":17900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279171-014_1.jpg?v=1788547653"},{"product_id":"rolex-datejust-279381rbr-purple-diamond-dial-279381rbr-006","title":"279381RBR, Stainless Steel \u0026 18K Rose Gold, Purple Diamond Dial, 28 mm","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eThe Rolex Lady-Datejust 279381RBR is a captivating blend of elegance and modern sophistication, featuring a 28 mm case crafted from a harmonious combination of stainless steel and 18K rose gold, known as Everose Rolesor. Its striking purple dial is set with brilliant diamond hour markers, adding a vibrant and luxurious touch to this timeless design. The fluted bezel in 18K rose gold frames the dial beautifully, while the elegant Jubilee bracelet ensures exceptional comfort and style. Powered by the precise caliber 2236 automatic movement, this watch offers a 55-hour power reserve and exceptional reliability. The Lady-Datejust 279381RBR is perfect for women who desire a bold yet refined timepiece that effortlessly transitions from day to evening.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55558039339299,"sku":"G0279381RBR-SPY-006","price":38000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279381rbr-006-1.jpg?v=1788547802"},{"product_id":"rolex-datejust-279171-pink-gold-diamond-dial-279171-015","title":"279171, Stainless Steel \u0026 18K Rose Gold, Pink Gold Diamond Dial, Jubilee Bracelet, 28 mm","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003eThe Rolex Datejust 28 reference 279171 is a luxurious two-tone ladies watch that blends timeless style with refined elegance. Its 28mm Oyster case is crafted from stainless steel and topped with an 18K Everose gold fluted bezel, catching the light with every angle. The pink sunray-finished dial brings warmth and femininity, further elevated by diamond-set hour markers in rose gold settings. A date window at 3 oclock, magnified by the Cyclops lens, provides everyday practicality. The Jubilee bracelet, composed of five-piece links in stainless steel and rose gold, ensures comfort and sophistication. Powered by the Caliber 2236 automatic movement, this watch offers precision, a 55-hour power reserve, and Rolexs Superlative Chronometer certification. With its delicate proportions, gem-set dial, and two-tone construction, the 279171 embodies the perfect balance of everyday wearability and jewelry-like luxury.\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55558308135203,"sku":"G0279171-015","price":19900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/rolex-datejust-28-279171-015-1.jpg?v=1788554981"},{"product_id":"rolex-datejust-279171-purple-diamond-dial-279171-016","title":"279171, Stainless Steel \u0026 18K Rose Gold, Purple Diamond Dial, Jubilee Bracelet, 28 mm","description":"The Rolex Datejust 28 reference 279171 is a luxurious two-tone ladies’ timepiece that balances elegance with everyday versatility. Crafted from stainless steel and 18K Everose gold, its 28mm Oyster case is topped with a fluted bezel that reflects light beautifully. The striking purple sunburst dial is set with diamond hour markers in rose gold settings, adding a jewelry-like brilliance to this refined design. A date window at 3 o’clock, magnified by the Cyclops lens, enhances functionality. The Jubilee bracelet, with its five-link construction in steel and rose gold, provides exceptional comfort and timeless style. At its core, the watch is powered by the self-winding Caliber 2236, delivering precision, a 55-hour power reserve, and Rolex’s Superlative Chronometer certification. With its bold dial color, gem-set detailing, and precious two-tone construction, the 279171 is a standout choice within the Datejust ladies’ collection.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55835982496035,"sku":"279171-016","price":19500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/30e9f7c6-8093-47e8-9e83-3827685dd799_24kmbr_24rolex-datejust-28-279171-016-1.jpg?v=1792683235"},{"product_id":"rolex-datejust-28-279173-white-roman-dial-279173-010","title":"279173, Stainless Steel \u0026 18K Yellow Gold, White Roman Dial, 28 mm (2026)","description":"The Rolex Datejust 28 279173 is a refined expression of timeless elegance and enduring craftsmanship, seamlessly blending classic design with modern precision. Expertly crafted from stainless steel and 18K yellow gold, this sophisticated 28mm timepiece showcases Rolex’s signature two-tone Rolesor construction, combining strength with luxurious appeal. The radiant champagne dial is adorned with brilliant diamond hour markers, adding a touch of brilliance while maintaining a balanced and elegant aesthetic. The iconic fluted bezel in yellow gold enhances the watch’s distinguished character, while the date display at 3 o’clock with the signature Cyclops lens ensures both style and functionality. Paired with the elegant Jubilee bracelet, the design offers exceptional comfort and a graceful fit on the wrist. Powered by the Rolex Caliber 2236 movement, the Datejust 28 delivers outstanding precision, reliability, and a robust power reserve. Blending beauty, versatility, and heritage, this timepiece stands as a true symbol of Rolex’s commitment to excellence.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55836359131427,"sku":"279173-010","price":17900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/3e0ca050-0f94-4422-9b63-69795d05c449_24kmbr_24rolex-datejust-28-279173-010-1.jpg?v=1792688111"},{"product_id":"rolex-datejust-28-279174-mother-of-pearl-diamond-dial-279174-011","title":"279174, Stainless Steel \u0026 18K White Gold, Mother Of Pearl Diamond Dial, Jubilee Bracelet, 28 mm (2026)","description":"The Rolex Datejust 28 279174 (2026) is an elegant expression of the classic Lady-Datejust, combining refined 28 mm proportions with stainless steel, 18K white gold, a luminous mother-of-pearl diamond dial, and the iconic Jubilee bracelet. The Oyster case is crafted from Oystersteel and complemented by Rolex’s signature 18K white gold fluted bezel, creating the distinctive White Rolesor construction that adds a subtle precious-metal accent to the versatile steel design. At the center of the watch is a natural mother-of-pearl dial, prized for its iridescent surface and unique variations in color and reflection, ensuring that each dial has its own individual character. Diamond-set hour markers introduce additional brilliance against the shimmering mother-of-pearl background, while polished hands provide an elegant and highly legible display. The signature date aperture appears at 3 o’clock beneath Rolex’s recognizable Cyclops lens, preserving the practical functionality and unmistakable appearance of the Datejust collection. Completing the design is the five-piece-link Jubilee bracelet in Oystersteel, originally created for the Datejust and celebrated for its refined appearance, flexibility, and comfortable fit on the wrist. Powering the 2026 Rolex Datejust 28 279174 is the self-winding Caliber 2236, offering approximately 55 hours of power reserve and incorporating Rolex’s Syloxi silicon hairspring for dependable performance. With its 28 mm White Rolesor construction, mother-of-pearl diamond dial, 18K white gold fluted bezel, Jubilee bracelet, and sophisticated automatic movement, the Rolex Datejust 28 279174 is an exceptional choice for collectors seeking a timeless Rolex distinguished by natural iridescence, diamond detailing, and classic elegance.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55836393373987,"sku":"279174-011","price":17900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/263fa441-135d-4bb5-8fce-959fb93adf65_24kmbr_24rolex-datejust-28-279174-011-1.jpg?v=1792689498"},{"product_id":"rolex-datejust-28-279174-silver-diamond-dial-279174-009","title":"279174, Stainless Steel, Silver Diamond Dial, Jubilee Bracelet, 28 mm","description":"The Rolex Datejust 28 reference 279174 is a refined ladies’ timepiece that blends understated elegance with the enduring reliability of Rolex design. Crafted in stainless steel, the 28mm Oyster case is fitted with a white gold fluted bezel, adding brilliance and distinction. The silver sunray-finished dial is adorned with diamond-set hour markers in white gold settings, giving the watch a luxurious sparkle while maintaining a timeless look. A date window at 3 o’clock, magnified by the Cyclops lens, ensures everyday practicality. The five-link Jubilee bracelet enhances both comfort and elegance, perfectly complementing the watch’s versatile proportions. Powered by the Caliber 2236 automatic movement, the 279174 offers precision, a 55-hour power reserve, and Rolex’s Superlative Chronometer certification. With its compact size, gem-set dial, and iconic design, this Datejust 28 is a symbol of Rolex’s enduring prestige.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55836469690659,"sku":"279174-009","price":17500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/548a7de5-176b-42dd-8fa1-77123219c94a_24kmbr_24rolex-datejust-28-279174-009-1.jpg?v=1792692673"},{"product_id":"rolex-datejust-279171-olive-green-diamond-dial-279171-017","title":"279171, Stainless Steel \u0026 18K Rose Gold, Olive Green Diamond Dial, Jubilee Bracelet, 28 mm","description":"The Rolex Datejust 28 reference 279171 is a sophisticated two-tone ladies’ watch that blends Rolex’s timeless design with jewelry-like elegance. Crafted in stainless steel and 18K Everose gold, the 28mm Oyster case is paired with a rose gold fluted bezel, reflecting light with every movement. The olive green sunray dial provides a rich, modern tone, adorned with diamond-set hour markers in Everose gold settings for added brilliance. A date display at 3 o’clock, magnified by the Cyclops lens, ensures practical functionality. The Jubilee bracelet, crafted with a blend of steel and rose gold, enhances both comfort and refinement. Powered by the Caliber 2236 automatic movement, the watch offers precision, a 55-hour power reserve, and Rolex’s Superlative Chronometer certification. With its unique dial color and gem-set detail, the 279171 is a standout expression of the Datejust’s enduring elegance.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55836471329059,"sku":"279171-017","price":19500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/9a4deac9-df6e-4c37-885b-bafbe9431fb8_24kmbr_24rolex-datejust-28-279171-017-1.jpg?v=1792692711"},{"product_id":"rolex-datejust-279171-green-diamond-dial-279171-013","title":"279171, Stainless Steel \u0026 18K Rose Gold, Green Diamond Dial, Jubilee Bracelet, 28 mm","description":"The Rolex Datejust 279171 elegantly combines the durability of stainless steel with the warmth of 18K rose gold, creating a luxurious 28mm timepiece. The stunning green diamond dial adds a unique touch of sophistication, with each diamond marking a precise hour, catching the light beautifully. Powered by the reliable Rolex automatic movement, this watch ensures exceptional performance and accuracy. Its refined design and smaller case size make it the perfect choice for those seeking a versatile, timeless watch that can be worn with both casual and formal attire. The Datejust 279171 is a true testament to Rolex's commitment to craftsmanship and style","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55836722495779,"sku":"279171-013","price":19500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/7033cb96-7455-4aa8-8ec0-5a19fe716482_24kmbr_24rolex-datejust-28-279171-017-1.jpg?v=1792696535"},{"product_id":"rolex-lady-datejust-279178-champagne-diamond-dial-279178-005","title":"279178, 18K Yellow Gold, Champagne Diamond Dial, Presidential Bracelet, 28 mm (2026)","description":"The Rolex Datejust 28 279178 is a refined expression of elegance and luxury, exquisitely crafted from solid 18K yellow gold for a rich and radiant presence. Measuring 28mm, this sophisticated timepiece features a luminous champagne dial adorned with brilliant diamond hour markers, adding a touch of sparkle and prestige to its classic design. The iconic fluted bezel enhances the watch’s brilliance, reflecting light beautifully and reinforcing its unmistakable Rolex identity. Paired with the distinguished Presidential bracelet, designed for both comfort and seamless integration, the watch offers a secure fit and an elevated sense of style. Powered by the Rolex Caliber 2236 automatic movement, it delivers exceptional precision, reliability, and a robust power reserve. Blending timeless aesthetics with luxurious detailing, the Datejust 279178 stands as a true symbol of Rolex’s craftsmanship and enduring sophistication.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":55836732227875,"sku":"279178-005","price":41500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/files\/de1ea2cf-1632-4fb2-b9e7-cf7f1d8e0c00_24kmbr_24Rolex-datejust-28-279178-005-1.jpg?v=1792697772"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3484\/1891\/collections\/shopyfy_brand_rolex_web_banner_2026_1_98c5a822-6279-4183-a892-b1798081b1e3.jpg?v=1793378629","url":"https:\/\/www.aviandco.com\/collections\/rolex-datejust-28.oembed","provider":"Avi \u0026 Co.","version":"1.0","type":"link"}